On 26th August 2026, leading Italian packaging company Cama reacted to a market that is reconsidering the presentation, packaging, and protection of goods. According to Sergio Cornago, Sales Manager at Cama, the coffee business has experienced tremendous transformation in recent years due to changing material preferences, increased efficiency requirements, and the need for more production flexibility.
The increasing emphasis on waste reduction and the use of recyclable materials has been a significant development. This has hastened a change in primary packaging, with aluminum gradually taking the place of plastic, while other recyclable options have not yet been able to reliably satisfy the market's performance requirements.
One of the main technical obstacles in this shift, according to Cornago, is the creation of self-defending capsules. Manufacturers have frequently had to rely on additional outside packaging when the capsule itself lacks sufficient barrier and protective qualities, which has an impact on both line efficiency and product quality. Aluminum has shown to be the best option in this situation since it provides improved shelf appeal, quality preservation, and product protection.
In light of this, Interpack's recent industry interaction has given more insight into the market's evolution. Cornago emphasizes the resurgence of consumer activity, indicating growing confidence in the packaging industry.
The tendency of major firms to bring more production in-house and expand the variety of secondary packaging formats is noteworthy. This is indicative of a broader trend in coffee packaging operations toward both consolidation and increased operational flexibility. Cama continues to concentrate on secondary and tertiary packaging applications in this constantly changing environment, encompassing formats like bags, capsules, containers, stickpacks, and pods.
In the coffee sector, flexibility has emerged as a crucial demand. Systems that can react fast without interfering with operations are necessary due to the growing diversity of products and formats. In response, Cama creates customized, application-driven systems as opposed to standard settings, offering clients options based on particular use cases. This strategy aims to match packaging performance with more general business objectives and is applicable to a broad spectrum of clients, from major brands to smaller businesses.
These systems offer a variety of operational advantages in addition to flexibility, such as increased accessibility, lower maintenance needs, improved ergonomics, and continuously high efficiency. Additionally, they have an impact on the actual development of packaging. Cama has improved packaging forms to offer more upscale pack presentation while preserving the protective performance needed during handling and transportation through close partnership with major brands.
Cama's strategy has historically been based on automation and digitalization, with the company continuously creating solutions to boost productivity, dependability, and operational performance throughout packaging lines.
This has been further strengthened in recent years by the deployment of Industry 4.0 technologies, which support preventative and predictive maintenance techniques and allow complete data interchange online for consumption, output, and performance. As the sector shifts toward Industry 5.0, where sustainability, adaptability, and better working conditions are prioritized over just production performance,
Through its MEP (Machine Enhancement Program), Cama has transformed these ideas into a useful, application-driven platform. The MEP focuses on maximizing the use of materials, energy, time, and space and was created as a scalable platform for both new installations and retrofit applications. It is designed to facilitate quick adoption while producing quantifiable gains in areas like production continuity, process quality, and format changeover.
The initiative, which combines cutting-edge technologies with a strong focus on operational efficiency, sustainability, and operator support, is thus a practical application of Industry 5.0 ideals. With more modules being developed, the MEP presently incorporates a number of cutting-edge technologies, such as Augmented Reality guiding, Digital Twin capabilities, Automatic Format Changeover, Automatic Carton Loading, and Collaborative Palletizing.
This strategy is part of a larger vision that views automation as a way to improve overall process intelligence, enable more responsive and sustainable production environments, and increase system efficiency. In this approach, automation is intended to work in tandem with operators, enhancing overall job quality, safety, and ergonomics while eliminating low-value and repetitive jobs and freeing up staff to concentrate on higher-value duties.
Packaging is becoming a crucial tool for striking a balance between product distinction, sustainability, and efficiency as the coffee industry develops. The ability to integrate application-driven design with sophisticated automation will be crucial in this situation. For Cama, the emphasis is still on providing solutions that anticipate the next stage of industrial transition in addition to meeting present needs.
Cama Group is an Italian packaging technology company founded in 1981. It designs and manufactures advanced secondary packaging systems, robotic solutions, and integrated packaging lines. The company serves coffee, food, pharmaceutical, pet food, and non-food industries. Cama focuses on automation, flexibility, efficiency, and sustainable packaging solutions for customers globally.
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