In August 2026, Markem-Imaje announced the launch of CoLOS® 2D Activate and COLOS® 2D Engage, which are backed by Markem-Imaje's professional consulting services and offer manufacturers a comprehensive solution to meet changing retailer and regulatory requirements, get ready for GS1 Sunrise 2027, and fully realize the potential of connected packaging.
Global CPG and FMCG businesses may develop, organize, activate, and manage static and dynamic GS1 Digital Link QR codes with the help of Software-as-a-Service (SaaS) enterprise solutions called COLOS® 2D Activate and COLOS® 2D Engage. In addition to providing individualized customer experiences, gathering insightful first-party data, and assisting with future digital product initiatives, the platform enables manufacturers to implement compliant 2D codes.
Complementing the software platform, Markem-Imaje's implementation experts provide manufacturers with a structured assessment of their production environment, coding processes and operational readiness. The service includes a full-day on-site review followed by practical recommendations to help manufacturers identify gaps, prioritise investments and develop a clear roadmap for implementing GS1 Digital Link QR codes.
“Our new CoLOS® 2D Activate and CoLOS® 2D Engage solutions enable brands to transform QR codes from a compliance requirement into powerful digital experiences that deliver real value to consumers,” said Viktor Hermansson, Global Marketing Director at Markem-Imaje. “With GS1 Digital Link, a single QR code can support retail checkout, supply chain visibility, regulatory transparency and personalised consumer engagement. Combined with Markem-Imaje’s expert consulting services, manufacturers now have a complete pathway to assess their readiness, implement compliant 2D codes and unlock the full potential of connected packaging.”
Manufacturers require a workable implementation approach that minimizes disturbance while safeguarding production performance as merchants worldwide get ready to switch to GS1 Digital Link QR codes.
The implementation specialists at Markem-Imaje collaborate with manufacturers to assess current processes, spot possible obstacles, and create a phased rollout plan. In order to help businesses confidently get ready for the shift to connected packaging, the assessment offers objective suggestions on production equipment, software infrastructure, data management, and coding procedures.
Dynamic GS1 Digital Link QR codes, in contrast to conventional static QR codes, turn packaging into a clever avenue for customer and brand communication. Depending on the location, language, time, or stage of the consumer journey, page content can change.
When a customer scans a product in a store, for instance, they can get special deals; when they scan the same thing at home, they might get recipes, usage guidelines, suggestions for related products, or information about sustainability. In order to better understand customer involvement, manufacturers can simultaneously obtain useful scan information.
Brands may provide contextual and customized digital experiences while keeping a single source of truth for product information by connecting production and product data from COLOS' ERP systems, CRM platforms, and loyalty or coupon programs via APIs.
Through digital content management, URL destination management, scan data analytics, and business data connectivity, COLOS® 2D Activate provides manufacturers complete control over GS1 Digital Link QR codes after printing. COLOS® 2D engage's user-friendly drag-and-drop interface, marketing teams can create, distribute, and oversee customized customer experiences.
Mobile landing pages, web forms, competitions, gamification campaigns, and multilingual experiences that change over the course of a product's lifecycle may all be swiftly created by brands. Additionally, the platform offers comprehensive analytics that demonstrate how customers engage with products over time and between places.
These insights enable businesses to provide pertinent content at the appropriate time, improve customer relationships, and gain a deeper understanding of how products interact with customers both before and after a purchase. Initiatives involving connected packaging frequently have engagement rates that are far higher than those of many conventional digital marketing channels.
The platform facilitates many business-critical applications, such as supply chain visibility, regulatory compliance, traceability, and trademark protection, in addition to consumer interaction.
Brands may give consumers access to comprehensive product information, such as lot status, recall alerts, nutrition facts, and sustainability statistics, by connecting production data to a product's digital identity.
As manufacturers get ready for changing regulations like the European Digital Product Passport (DPP), the U.S. Food Safety Modernization Act (FSMA), the EU Packaging and Packaging Waste Regulation (PPWR), local laws in Southeast Asia, and other programs that call for better product data accessibility, like GS1 Sunrise 2027, this capability is becoming more and more crucial.
Manufacturers can start pilot projects or expand to enterprise-wide deployment of GS1 Digital Link QR codes with COLOS® 2D Activate and CoLOS® 2D Engage, which support both pre-print and inline printing environments. The platform offers a useful, comprehensive solution that helps manufacturers from readiness assessment to installation and continuous optimization when combined with Markem-Imaje's professional consulting services.
As a single source of truth for production, product, and packaging data, the COLOS® platform assists manufacturers in managing connected packaging from production through customer interaction, streamlining operations, and reducing complexity. Manufacturers can confidently navigate the industry's shift to connected products with Markem-Imaje's combination of software, hardware, services, and industry expertise.
10 September 2026
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