The global reusable smart packaging market was valued at USD 2.64 billion in 2025 and is expected to reach around USD 6.25 billion by 2035, growing at a 9% CAGR. Real-time tracking, better product protection, reduced packaging waste, and more efficient warehouse operations are driving demand. Key players include IFCO Systems, Avery Dennison, and Mondi Group.
Recent Developments
- In January 2025, Giesecke+Devrient collaborated with Sensos to launch a reusable smart label, G+D. The new solution is a lightweight tracking solution and features smart motion sensors. The solution features an IoT platform, iSIM, and IoT connectivity. The G+D smart label offers proof of delivery, location tracking, and tamper protection.
- In July 2025, Avery Dennison introduced an RFID-enabled IML product portfolio. The smart labels are developed to integrate into plastic items. The portfolio includes AD Spiral U9 IML (UHF), AD Anchor U9 IML (UHF), and AD Line U9XE IML (UHF). The smart labels offer consistent performance and item-level scanning.
- In Aril 226, Tageos collaborates with Pragmatic to launch EOS-932 Zero Lite PR1301 for packaging applications. The new RFID solution is a paper-based NFC inlay and supports product authentication. The RFID solution offers smooth integration and supports cost-effective deployment. The RFID solution helps in strengthening transparency and is designed for labels.
Key Companies
- Brambles Limited (CHEP):- Australia-based company offers products like containers, pallets, RPCs & bins under the CHEP brand and provides digital solutions like BRIX, smart pallets, BXB digital tracking service, & smart containers.
- TOMRA Systems ASA:- The Norway-based company offers sensor-based technology for food sorting, reverse vending, and recycling sorting. The company’s part TOMRA Reuse includes RCP, TOMRA Rotake Venus, TOMRA Rotake City, and digital tracking.
- IFCO Systems:- The Germany-based company offers products including poultry crates, B-Series, reusable pellets, fresh produce crates, seafood crates, banana crates, S2 Series, and Fish crates. The company’s smart features include SmartGuardian Technology, IFCO SmartCycle, and TaaS.
- ORBIS Corporation:- The United States-based player's product portfolio includes plastic pellets, hand-held foldable totes, metal racks, BulkPak bulk containers, stackable totes, and ORBIShield Dunnage.
- Avery Dennison Corporation:- The U.S. located company offers smart labels including Digital Product Passports, RFID tags, and NFC tags for lifecycle tracking and inventory management.
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