According to Vidyesh Swar, the EMEA POP packaging market size was estimated at $4.76B in 2025 and is forecast to grow at a CAGR of 3.85% during the forecast period. The market is expected to reach $6.94B by 2035. The utilization of plastic-free displays, demand for eye-catching counters, rise in digital integration, and growing regional retail investment drive the market growth. Leading POP packaging companies are International Paper, Sonoco Products Company, Menasha Packaging Company, DS Smith, and Georgia-Pacific LLC, support the growth.
POP packaging is an acronym for Point of Purchase packaging. It is a type of retail packaging created to attract buyers. Its purpose is to increase impulse buying, share information, attract attention, and develop brand awareness. The common types are floor displays, dump bins, sidekick displays, countertop displays, endcap displays, and gravity-fed displays. It provides benefits like building brand awareness, enhancing in-store organization, influencing buyer decisions, and offering cost-effective marketing. POP packaging is widely used in high-traffic aisles, consumer electronics, checkout counters, and cosmetics.
Europe has a strong presence of POP packaging manufacturers. 38 companies are present across Germany, 29 companies are located across France, and 34 companies are present across the UK. Middle East is growing with the fastest CAGR due to the growing organized retail infrastructure.
| Year | Market Value |
| 2025 | $4,760 Mn |
| 2026 | $4,943.3 Mn |
| 2027 | $5,133.6 Mn |
| 2028 | $5,331.2 Mn |
| 2029 | $5,536.5 Mn |
| 2030 | $5,749.6 Mn |
| 2031 | $5,971 Mn |
| 2032 | $6,200.9 Mn |
| 2033 | $6,439.6 Mn |
| 2034 | $6,687.5 Mn |
| 2035 | $6,945 Mn |
Source: Towards Packaging Database (2025 base value, CAGR); 2026-2035 values Calculated via compounding at 3.85% CAGR.
The EMEA POP packaging market value was estimated at $4.76B in 2025. The market is predicted to grow at a 3.85% CAGR during 2026-2035. Factors include the expansion of convenience stores, the rise in hyper-localized marketing, focus on intelligent displays, the omnichannel transition, QR code integration, rise in luxury retail, and the expansion of AI-based structural designs, which boost the market growth. Leading competitive players include DS Smith, Sonoco Products Company, International Paper, and Menasha Packaging Company, which help drive growth. The market is expected to reach 6.94B by 2035. Drivers include expanding urban compact stores, a rise in impulse buying, omnichannel synergy, investment in Middle East infrastructure, and stringent eco-regulations, which will support growth.
Source: Towards Packaging Database
Pallet display dominated the EMEA POP packaging industry with a 26.15% share in 2025. The high-traffic areas on retail shelves and the focus on streamlining bulk promotions increase the use of pallet displays. The high utilization of custom pallet skirts helps with expansion. The maximized visibility, enhanced branding, and optimized configurations of pallet displays drive growth. Floor display held a 19.40% share in the market in 2025. The rise in the modern shopping base and crowded standard shelves increases use of floor displays. The customization, high visibility, and brand differentiation in floor display supports the growth. Side kick display is expected to grow at the fastest CAGR of 5.65% in the market during the forecast period. The rise in quick add-on purchases and expanding frequent campaign updates increases use of side kick display. Retailers focus on promoting seasonal items, and smaller convenience stores boost the growth.
Source: Towards Packaging Database
Paper & paperboard dominated the EMEA POP packaging industry with a 43.25% share in 2025 and is expected to grow at the fastest CAGR of 4.45% during the forecast period. The interest in biodegradable displays in the retail industry and advanced brand customization increases the use of paper & paperboard. The high structural versatility and cost-effective logistics of paper & paperboard drive the growth. Plastic held a 25.40% share in the market in 2025. The focus on eye-catching retail environments and the development of sidekick displays increases the use of plastic. Advancing recycling infrastructure and the development of complex display supports the growth. Foam held a 13.15% share in the market in 2025. The organized retail growth in Western Europe and the creation of reusable POP displays increase the use of foam. The high structural enforcement and lightweight efficiency of foam drive the growth.
Source: Towards Packaging Database
Hypermarkets dominated the EMEA POP packaging industry with a 29.35% share in 2025. The intense competition and massive product varieties in hypermarkets increase the use of POP packaging. Hypermarkets' demand for maximizing floor utility and high-volume stocking increases the use of POP packaging. Supermarkets held a 25.80% share in the market in 2025. The high physical space in modern supermarkets and heavy supermarket competition increase the use of POP packaging. The personalized marketing and sustainability focus in supermarkets support the growth. Specialty stores are expected to grow at the fastest CAGR of 4.95% in the market during the forecast period. The rise in specialized pharmaceutical stores and the increased Bespoke branding increase the use of POP packaging. The smart retail experience and the rise in specialty boutiques drive the growth.
Source: Towards Packaging Database
Food & beverage dominated the EMEA POP packaging industry with a 36.75% share in 2025. The keeping of snacks in eye-catching floor and the consumption of functional drinks increase the use of POP packaging. The impulse purchasing of F&B items and the rise in F&B product promotion increase the use of POP packaging. Personal care is expected to grow at the fastest CAGR of 5.25% in the market during the forecast period. The focus on visual merchandising of personal care items and the need to capture customer attention increases the use of POP packaging. The expansion of specialty beauty stores and high grooming demand supports the growth. Pharmaceuticals held a 12.85% share in the market in 2025. The purchasing of non-prescribed drugs and the rise in dedicated pharmacies increase the use of POP packaging. Pharmaceuticals' focus on optimized floor planning and store-specific promotional activities boosts growth.
Source: Towards Packaging Database
Europe
Europe dominated the EMEA POP packaging market with a 71.40% share in 2025. The mature retail infrastructure and the massive interest in aesthetic display increase the use of POP packaging. The well-developed technological infrastructure and strong specialty stores network increase adoption of POP packaging. The rise in plastic-free POP drives the overall growth.
Germany
Germany is a key contributor to the market. The large commercial centers and focus on lowering non-sustainable retail materials increase the use of POP packaging. The development of high-end retail displays and adoption of digitally-enabled displays help with expansion. The presence of POP packaging manufacturers like Karl Knauer, THIMM Group, STI Group, and Model Group Germany drives the growth.
France
France is expanding in the market. The eco-modulation incentives and global brands' adoption of corrugated paperboard increase production of POP packaging. The major interest in eco-friendly branding and rapidly expanding luxury industry increases use of POP packaging. The burgeoning omnichannel retail strategies support the growth.
Middle East
Middle East held a 16.85% share in the market in 2025 and is expected to grow with the fastest CAGR of 5.30% during the forecast period. The investment in modern shopping malls and the burgeoning tourism industry increases demand for POP packaging. The transition to hypermarket shopping and high retail spaces increases use of POP packaging. The online retail channels boost growth.
Saudi Arabia
Saudi Arabia is a key contributor in the Middle East region. The hypermarket growth and preference for visually striking packaging increase the use of POP packaging. The rise in paper-based displays and favorable foreign investment help with expansion. The logistics expansion supports the overall growth of the market.
Africa
Africa held an 11.75% share in the market in 2025. Spending on packaged retail goods and expanding shopping malls increase the use of POP packaging. The interest in point-of-sale marketing and trade agreements in the region helps with expansion. The high brand dependence on structured POP displays supports the overall growth.
South Africa
South Africa is the leading contributor in the Africa region. The upgradation in shopping spaces and advanced retail marketing increases the use of POP packaging. The investment in shelf-space packaging and vital logistics infrastructure helps with expansion. The development of fiber-based displays supports the growth.
Source: Towards Packaging Database
The Smurfit Westrock competitive index is 100 due to the high ownership of certified forests, stringent sustainability alignment, and advanced digital modeling. The competitive index of International Paper is 92 due to the preference for cardboard-based solutions and shelf-ready setups. The DS Smith competitive index is 88 due to the replacement of plastic merchandise units, a rise in in-house design, and the availability of recycling services. The competitive index of Sonoco is 76 due to the high sustainability ratings and the strong production footprint. Mondi’s competitive index is 72 due to the eco-driven designs and guaranteed raw material availability. The competitive index of Menasha Packaging is 68 due to the advanced workflow platforms and development of structural designs for POP packaging.
Source: Towards Packaging Database
| Company | Production Facilities |
| Smurfit Westrock |
Drogenbos, Belgium Helsingborg, Sweden Dublin, Ireland Chesterfield, United Kingdom Poland Rabat, Morocco Ireland |
| DS Smith |
Belgium Finland Netherlands Sweden United Kingdom Turkey Denmark Germany |
| Mondi |
Mondi Ansbach, Germany Mondi Eschenbach, Germany Mondi Grunburg, Austria Poland Spain Turkey Sweden South Africa Egypt Morocco |
| International Paper |
France Morocco Poland Italy Portugal |
| Sonoco |
United Kingdom France Turkey Ivory Coast Spain Italy |
| Fencor Packaging |
Whittlesey, Peterborough Wisbech, U.K Mildenhall, U.K Scunthorpe, U.K |
Source: Towards Packaging Database
| Company | Product Portfolio |
| Smurfit WestRock |
Pallet Displays Merchandising Units Front-Of-Store Displays Semi-Permanent Displays Free Standing Display Units PDQ Displays Retail Theatre POS Signage |
| DS Smith |
Modular Displays Parasite Displays SRP Displays FSDUs Experience Displays Countertop Units |
| Sonoco |
SonoPop Technology Contract Packaging Services SonoBase Carrier Systems SonoPop Display Systems |
| Mondi |
Shelf-Ready Packaging Customized POS Solutions Retail Displays Corrugated Trays |
| International Paper |
Power Wings Display Trays Custom POP Displays Modular Grocery Displays |
| FFR Merchandising |
Power Zone Systems Gravity Feed Shelving SuperGrip Sign Holders Flute Wire Holders ESL Holders Scoop Bins Wire Displays Hanging Merchandising Strips |
Source: Towards Packaging Database
The production index of Smurfit WestRock is 100 due to the presence of European Paper mills and manufacturing plant modernization. The production index of DS Smith is 91 due to retail collaborations. The production index of International Paper is 87 due to strategic acquisitions and European regulations. The production index of Mondi is 79 due to the availability of sustainable retail solutions and upgrades in capacity. The production index of Sonoco is 72 due to short-run manufacturing and changing environmental rules. The production index of Georgia-Pacific is 68 due to strong local competitors.
Source: Towards Packaging Database
Germany
A total of 38 companies are present in Germany for POP packaging. Some companies are International Paper, Amcor, Mondi, Constantia Flexibles, and DS Smith are present in Germany.
United Kingdom
The leading 34 companies are located in the United Kingdom. Companies like IP, Mondi plc, Smurfit WestRock, Graphic Packaging International, and Green Man Packaging are present in the United Kingdom.
France
Players like International Paper, Autajon Group, DS Smith Packaging, Smurfit WestRock France, and GPI are present in France.
Italy
The leading domestic players include Pozzoli S.p.A., BRANDART, LIC Packaging S.p.A., and BOTTA EcoPackaging. The multinational players like Mondi Group and DS Smith Packaging Italia are present in Italy.
Spain
The companies present across Spain are Smurfit WestRock, IP Spain, SAICA Group, Hinojosa Packaging Group, and DS Smith Packaging Spain.
Netherlands
Netherlands-based giants like Smurfit WestRock, GPI, DS Smith Packaging Netherlands, and Mondi manufacture POP packaging.
Source: Towards Packaging Database
| Region | Operating Companies |
| Western Europe |
DS Smith POP Solutions Smurfit WestRock Mondi Group Saica Display Schelling AG International Paper |
| Central Europe |
Mondi Group Stora Enso Sonoco Display and Packaging Pollux Packaging Smurfit WestRock Coveris |
| Southern Europe |
International Paper Imola Retail Solutions Artyplan Remor Smurfit WestRock Mondi Group |
| Eastern Europe |
DS Smith Sonoco Display POSperita Edelweiss Smurfit WestRock |
| Middle East |
Napco National Hotpack Global International Paper Huhtamaki ENPI Group |
| Africa |
Mpact Ltd. Mondi plc Nampak Ltd. Amcor plc |
Source: Towards Packaging Database
The production index of floor display is 100. Omnichannel shopping and the transition to hero displays increase the use of floor display. The production index of pallet display is 96. Smart technology, visual merchandising, and omnichannel retailing increase the use of pallet display. The production index of counter display is 89. The limited retail space and modern convenience buying increase adoption of counter display. The production index of dump bin display is 76. The focus on lowering shopping friction and inventory optimization increases use of dump bin display. The production index of side kick display is 68. The smart cross-selling and targeted campaigns increase use of side kick displays. The production index of clip strip display is 57. The private label competition and cross-merchandising increase use of clip strip displays.
Source: Towards Packaging Database
The sustainability index of DS Smith is 100. The circular design metrics and optimized fiber use are responsible for DS Smith's sustainability. Mondi’s sustainability index is 94. The fiber-based focus and corporate regulations increase sustainability. Smurfit WestRock's sustainability index is 91. The demand for circular supply chains and verified standards is responsible for sustainability. International Paper’s sustainability index is 85. The focus on high environmental savings and material dematerialization helps with growth. Sonoco’s sustainability index is 79 due to its reduced footprint. Fencor Packaging's sustainability index is 73 due to the rise in circular component engineering.
Source: Towards Packaging Database
The demand index for food & beverage is 100. Beverages like bottled water and drinks use pallet displays. Products like gourmet snacks and coffee boxes use endcap displays. The food & beverage industry's focus on enhancing space efficiency and simplifying retail restocking increases use of POP packaging. The demand index for personal care is 78. POP packaging offers high-impact visuals and grab-and-go access to personal care items. Personal care commonly uses floor standee displays, trial minis towers, and CDUs. The demand index for consumer goods is 71. Consumer goods commonly use floor displays, sidekicks, counter displays, dump bins, and others to communicate value faster & grab consumer attention. The demand index for pharmaceuticals is 58. POP packaging helps in educating consumers and differentiating products in the pharmaceutical industry. POP packaging offers patient convenience and accurate dosing. The demand index for electronics is 49. POP packaging simplifies technical information and deters theft in electronics. The demand index for automotive is 34. Automotive uses POP packaging for damage prevention and high product visibility. The automotive industry uses POP packaging in auto parts retailers, service centers, and checkout counters for maintenance items, automotive fluids, and small accessories.
Source: Towards Packaging Database
The demand index of hypermarkets is 100. Hypermarkets use POP packaging due to the high foot traffic, intense product crowding, and staff shortages. The demand index of supermarkets is 94. Supermarkets use POP packaging to simplify inventory stocking, trigger purchases, and for brand differentiation. Materials like acrylic, corrugated board, and cardboard are used in supermarkets. The demand index of convenience stores is 76. The limited floor space and fast restocking demand increase demand for POP packaging in C-Stores. The demand index of specialty stores is 68. The demand index of department stores is 54. Department stores use POP packaging to provide immersive experiences and niche product highlighting. The demand index of other retail is 41. Other retailers like gas stations, drugstores, trade shows, and events use POP packaging to provide retail-ready efficiency and better visibility.
According to research, the EMEA POP packaging market is growing significantly. The rise in experiential marketing, technological integration in localized SKUs, regional luxury growth, and the emerging organized retail industry are responsible for the market growth. Pallet display held the majority market share of 26.15% in 2025. Middle East exhibits the fastest growth during the forecast period. Food & beverage is the major shareholder in the market in 2025. Companies like Menasha Packaging Company, International Paper, Fencor Packaging Group Limited, and DS Smith are major contributors.
Vidyesh Swar worked on current market value, market forecast sizing, segmentation, CAGR, and regional analysis.
Aman researched competitive presence, leading companies' market presence, product portfolio, production index, country-level company concentration, sustainability index, and retail channel demand index.
Aditi checked report completeness, corrected errors, checked figures, verified findings, corrected deliverables, and approved the final report.
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Principal Research Analyst
Vidyesh Swar is a Senior Research Analyst at Towards Packaging, bringing over 4 years of dedicated expertise in market intelligence and strategic analysis across the dynamic world of packaging technologies and solutions.
Learn more about Vidyesh Swar
Reviewed By
Aditi Shivarkar, with 14+ years in packaging market research, specializes in food, beverage, and eco-friendly packaging. She ensures accurate, actionable insights, driving Towards Packaging Analytics & Consulting 's excellence in industry trends and sustainability.
Learn more about Aditi Shivarkar
EMEA POP Packaging Market
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