Vidyesh Swar is a Senior Research Analyst at Towards Packaging, bringing over 4 years of dedicated expertise in market intelligence and strategic analysis across the dynamic world of packaging technologies and solutions. Vidyesh started contributing for Precedence Research and also works for Statifacts, one of our prominent subsidiaries. With a PGDM in Marketing and a sharp analytical mind, Vidyesh has developed a nuanced understanding of how innovation, sustainability, and consumer behavior are reshaping the packaging landscape.

Specializing in supply-demand analytics, cost modeling, and competitive benchmarking, Vidyesh’s research covers a wide spectrum of segments, from flexible and rigid packaging to smart, sustainable, and biodegradable materials. His work delves deep into emerging trends such as eco-friendly alternatives, intelligent packaging systems, and circular economy initiatives that are defining the future of the industry.

At the intersection of data and design thinking, Vidyesh brings a unique lens to his research, combining technical depth with strategic foresight. He has a keen eye for tracking innovations in areas like recyclable polymers, compostable films, active packaging, and digital printing technologies that are revolutionizing both product protection and consumer engagement.