Dietary Supplement Packaging Market Size, Demand & Growth

Dietary Supplement Packaging Market Size, Share & Trends

A revenue surge in the dietary supplement packaging market is on the horizon, with growth expected to reach hundreds of millions by 2034, revolutionizing the transportation landscape. Asia Pacific led the dietary supplement packaging market with the highest share in 2023 while North America is expected to witness the highest CAGR during the forecast period.

Dietary Supplement Packaging Market Size and Rising Demand

The dietary supplement packaging market is accelerating, with forecasts predicting hundreds of millions in revenue growth between 2023 and 2034, powering sustainable infrastructure globally.

This market is proliferating due to the rising demand for meal replacements, nutrition supplements, and immune boosters raising the packaging market as it must be packed with advanced technology for long-term storage and transportation of the supplements. The dietary supplements packaging market is also rising due to the continuous effort of market players to provide enhanced packaging for safe and longevity products.

Key Takeaways

  • Asia Pacific led the dietary supplement packaging market with the highest share in 2023.
  • By region, North America is expected to witness the highest CAGR during the forecast period.
  • By material type, the paper segment held a dominant market share in 2023.
  • By form, the powder segment held a dominant market share in 2023.
  • By product type, the bags and pouches segment is anticipated to grow with the highest CAGR during the forecast period.

Market Overview

The dietary supplement packaging market is growing significantly due to rising health concerns and increasing demand for effective, sustainable, and convenient packaging. As people are getting more concerned about their health and wellness there is a huge demand for such supplements that can fulfil their nutrition requirements of the body such as protein powders, vitamin and mineral capsules, and many others. To increase efficiency, preserve quality, and protect from external adverse conditions these products need to be packaged with advanced technology. The incorporation of biodegradable, recyclable, and sustainable packaging ensures the packaging quality along with the environment-friendly packaging of the products. For dietary supplements, child-resistant packaging is also highly in demand mainly in some products that contain herbs and other such ingredients that can harm children.

Drivers

Rising Demand for High Protection and Preservation of Products: Market’s Largest Driver

There is a huge upsurge in the demand for good quality packaging in the dietary supplement packaging market. In current times there is a huge demand growing for such products that are beneficial for health and fulfil the nutritional demand of the customers. As people are becoming health-conscious and fitness freaks their awareness towards the nutritional value of food is also rising significantly. Several supplements such as probiotics, vitamins, and minerals are sensitive to certain external factors like moisture, oxygen, and light that can damage the product quality. Hence, these dietary supplement companies prefer high-protection packaging solutions to provide advanced level protection.

  • In October 2024, Berry Global, announced the launch of a range of clarified polypropylene (PP) for healthcare applications. It is developed to deliver high protection and sustainability to healthcare products. 
  • The rising demand for sustainable packaging demand due to environmental awareness.
  • The adoption of digital and smart packaging technology has raised the standard of dietary packaging services.
  • Temperature-sensitive packaging demand to protect the quality of the products boosts the development.
  • Portable and convenient packaging demand among customers has raised the market potential.

Market Opportunity

Expansion of Health and Wellness Products: Market to Expand with Potent

Dietary supplements are rising globally due to the enhancement in awareness among people about the importance of nutrition for their health. The growing education about the health benefits of probiotics, vitamins, amino acids, and minerals also enhances their consumption. According to the report of the National Institute of Health, the prevalence of the consumption of dietary supplements was lower in the majority of social and demographic groups in 2022. Whereas, in 2023, it again increased among females and younger residents. One of the major factors influencing the growth of the packaging market is the growing demand for sustainable packaging products. The majority of brands prefer sustainable packaging options due to the increasing priority for eco-friendly packaging materials.

Regional Insights

Growing Demand for Nutrition Materials and Supplements: Asian Countries to Lead the Market

Asia Pacific witnessed the highest revenue share for the year 2023 this growth is due to the growing demand among people for nutritious supplements. The accessibility of raw materials, the existence of several processing plants, and low labour charges in the Asia Pacific region. The major market players are continuously focusing on introducing packaging products which can store these products for longer periods and intact the quality of the supplements. The rising demand for such products increases the demand for advanced packaging procedures. In several countries such as India, Japan, China, South Korea, and Thailand this dietary supplement packaging sector is escalating speedily. There are strict rules implemented by the government in the packaging sector resulting in rapid innovation by the market players.

  • In September 2022, Centrum, announced the launch of Centrum Multivitamin in India. It is developed in 4 multivitamin variants designed to fulfil the nutrition requirements of people. 

Rising Trends for Nutritional Products and Consumer Base: North America to Grow Rapidly

North America is estimated to grow at the fastest rate over the forecast period. The growing trend among people for using dietary supplements to enhance muscle mass has grown the market demand rapidly. With the rising demand for such supplements, the demand for excellent packaging also increases. Such growing demand enhances the production of advanced quality packaging that can satisfy the market demand. Majorly bottles and pouches packaging is preferred by the dietary supplements brand. In countries such as the U.S. and Canada, there is a huge rise in disposable earnings that influences people to work more and result in less time to have meals which ultimately increases the demand for dietary supplements. The major market players such as Arizona Nutritional Supplements (ANS), Amway, Abbott, The Carlyle Group, Herbalife Nutrition, Glanbia, and various others are contributing significantly to the growth of the dietary supplement packaging market.

Segmental Insights

By material type, the paper segment led the dietary supplement packaging market in 2023. This segment is growing significantly due to the rising concern among people about using eco-friendly products. As consumer awareness about environmental impact grows, there is an increasing preference for sustainable and recyclable packaging. Paper-based packaging is seen as an eco-friendly alternative to plastic, which has led to a shift toward paper for dietary supplement packaging. The biodegradable nature of paper aligns with green consumerism, which is becoming a significant trend across various industries, including food and health supplements.

By form, the powder segment led the dietary supplement packaging market in 2023. This segment is in high demand as powder supplements are easy to consume with various health benefits associated with them. One of the major advantages of powdered supplements is the ability to easily adjust serving sizes based on individual needs. This makes them particularly attractive for consumers who want to customize their supplement intake. Packaging for powdered supplements often features measuring scoops or clear serving instructions, making it easier for consumers to control their dosage. As consumers become more health-conscious and focused on personalized nutrition, the demand for powder-based supplements continues to rise.

By product type, the bags and pouches segment led the dietary supplement packaging market in 2023. This segment is growing significantly as these are portable, flexible, and convenient to use in this busy lifestyle of people consuming such supplements. The production of bags and pouches is generally more cost-effective compared to rigid packaging formats such as bottles or containers. Flexible packaging materials like polyethylene (PE), polypropylene (PP), and paper-based pouches are more affordable to produce and require less material. This cost-efficiency benefits both manufacturers and consumers, making bags and pouches an attractive packaging option, especially for larger quantities or bulk packages of dietary supplements.

Dietary Supplement Packaging Market Companies

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Dietary Supplement Packaging Market Top Companies List

  • Makers Nutrition, LLC
  • Abbott
  • Asterisk Healthcare
  • Bayer AG
  • Divit Nutraceuticals Pvt. Ltd.
  • Dr. Reddy's Laboratories
  • Amway Corporation
  • Enzymes Pharmaceuticals
  • Haleon
  • Nature's Way
  • Novus Life Sciences Pvt. Ltd.
  • Nutra Healthcare Private Limited
  • Otsuka Pharmaceutical

Latest Announcements by Market Leaders

  • In July 2024, Jim Pittas, president and CEO of PMMI expressed, “Pack Expo International 2024 has truly raised the bar for what an industry event can achieve.”  According to the CEO and other industry leaders, the packaging industry is observed to gain a boom with such events that offer a space for product expansion.

Recent Developments

  • In November 2023, Acutia, announced the launch of Acutia Gut Health. It is developed with the combination of L-glutamine, prebiotics, and postbiotics.
  • In February 2022, ImpacX, announced the launch of a pilot of its Vitamins.io 2.0 technology, aiming to “revolutionize” both packaging and nutrition. It is developed with smart packaging with a personalized automatic reminder facility for consumers.

Dietary Supplement Packaging Market Segments

By Material Type

  • Paper
  • Plastic
  • Glass
  • Metal

By Form

  • Powder
  • Capsules
  • Tablets

By Product Type

  • Blisters
  • Bags & Pouches
  • Bottles
  • Containers

By Region Covered

  • North America
    • U.S.
    • Canada
  • Europe
    • Germany
    • UK
    • France
    • Italy
    • Spain
    • Sweden
    • Denmark
    • Norway
  • Asia Pacific
    • China
    • Japan
    • India
    • South Korea
    • Thailand
  • Latin America
    • Brazil
    • Mexico
    • Argentina
  • Middle East and Africa (MEA)
    • South Africa
    • UAE
    • Saudi Arabia
    • Kuwait
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  • Insight Code: 5375
  • No. of Pages: 150
  • Format: PDF/PPT/Excel
  • Published: November 2024
  • Report Covered: [Revenue + Volume]
  • Historical Year: 2021-2022
  • Base Year: 2023
  • Estimated Years: 2024-2033

Meet the Team

Deepa Pandey is a market research expert in packaging with 3+ years of experience, specializing in regulatory compliance, design innovations, sustainable packaging, and delivering insights to enhance safety and efficiency.

Learn more about Deepa Pandey

Aditi Shivarkar, with 14+ years in packaging market research, specializes in food, beverage, and eco-friendly packaging. She ensures accurate, actionable insights, driving Towards Packaging 's excellence in industry trends and sustainability.

Learn more about Aditi Shivarkar

Related Insights

FAQ's

The dietary supplement packaging market is accelerating, with forecasts predicting hundreds of millions in revenue growth between 2023 and 2034.

Asia Pacific led the dietary supplement packaging market with the highest share in 2023.

Makers Nutrition, LLC, Abbott, Asterisk Healthcare, Bayer AG, Divit Nutraceuticals Pvt. Ltd., Dr. Reddys Laboratories, Amway Corporation, Enzymes Pharmaceuticals, Haleon, Natures Way, Novus Life Sciences Pvt. Ltd., Nutra Healthcare Private Limited, Otsuka Pharmaceutical are the prominent players operating in the display packaging market.

Dietary Supplements are products that contain dietary elements.

The 5 major requirements of dietary supplement packaging are Present, Promote, Position, Protect, and Provide.

It protects from heat, humidity, light, and various other external products.

Food and Drug Administration, National Institute of Health, and Consumer Healthcare Products Association.