Offset Printing Market Developments: Eco-Friendly Inks & Waterless Techniques

Offset Printing Market Size, Trends, Share and Innovations

The global offset printing market is anticipated to grow from USD 3.48 billion in 2025 to USD 11.38 billion by 2034, with a compound annual growth rate (CAGR) of 14.13% during the forecast period from 2025 to 2034. The growing demand for high-quality printing solutions in the advertising, packaging, and publishing industries is expected to drive the global offset printing market over the forecast period. The key players operating in the market are focused on adopting innovative technologies to reshape the capabilities and efficiency of offset printing.

The market is also experiencing significant growth, driven by the rapid expansion of the e-commerce sector and growing consumer demand for personalized print products. LCDs continue to dominate the global offset printing market. Sustainability is becoming a key focus, and companies are increasingly adopting eco-friendly practices, such as recycled paper, vegetable-based inks, and waterless printing techniques, to meet environmental concerns. Additionally, the market is expanding in emerging regions, particularly Asia Pacific, fuelled by rapid economic growth and ongoing technological enhancements that boost both productivity and efficiency.

Key Takeaways

• In terms of revenue, the market is valued at USD 3.48 billion in 2025.
• The market is projected to reach USD 11.38 billion by 2034.
• Rapid growth at a CAGR of 14.13% will be observed in the period between 2025 and 2034.
• Asia Pacific dominated the offset printing market in 2024.
• North America is expected to grow at a significant CAGR during the forecast period.
• By application, the LCDs segment dominated the market with the largest revenue share in 2024.
• By application, the RFID chipsets segment is expected to grow at the fastest CAGR in the coming years.

Market Overview

Offset printing, also commonly known as offset lithography. This method uses a sequence of rotating cylinders to stamp ink onto the receiving media, mostly paper. Offset printing is a multi-step process that widely uses etched metal plates, water-repellent inks, blanket cylinders, water, and impression cylinders. It is a method used to print longer runs of books, magazines, brochures, manuals, direct-mail pieces, posters, letterhead, paper-based labels, and packaging. In offset printing, each color of the print is applied separately, mainly depending on the four colors, such as magenta, cyan, yellow, and black. The offset printing method’s efficiency makes it most preferable for print orders of more than 1,000 copies.

What are the Key Trends Driving the Growth of the Offset Printing Market?

• The growing demand for high-quality printed materials, along with the continuous need for mass print production, is expected to drive the market’s revenue during the forecast period.
• The rapid expansion of the e-commerce industry significantly contributes to the overall growth of the offset printing market.
• The rising expansion of the emerging economies is spurring the demand for printing infrastructure to accelerate the growth of the publishing and packaging sectors, significantly fueling the market’s expansion in the coming years. 
• The growing trend of customized print products is anticipated to promote the growth of the offset printing market in the coming years.
• The growing need for premium packaging across various industries is expected to accelerate the market’s growth during the forecast period. As offset printing can deliver high-quality, vibrant, and sharp prints, it makes it a perfect choice for creating attractive and durable packaging that improves brand appeal.
• The growing demand for high-volume production of brochures & catalogs, marketing materials, corporate reports, posters & banners, educational publications, product leaflets, and others is propelling the market’s growth during the forecast period.

Key Metrics and Overview

How is Artificial Intelligence Integration Impacting the Growth of the Printing Industry?

As AI technology continues to grow, Artificial intelligence integration holds great potential to reshape the landscape of the printing industry by improving efficiency, reducing the risk of human error, boosting sustainability, and optimizing material usage. The integration of AI in the printing industry has paved the way for new opportunities in creativity, personalization, and efficiency. AI-powered workflow management tools simplify the entire print production process. Several printing companies that integrating AI into their processes and business units to remain competitive in the long run and meet the evolving demand for environmentally friendly solutions in the printing industry. AI also assists in reducing the company's environmental footprint. The optimization of printing processes results in minimizing the wastage, leading to responsible behaviour in production.

Market Dynamics

Driver

Growing Demand From the Packaging Industry

The rapid expansion of the packaging industry is expected to boost the growth of the offset printing market during the forecast period. In the packaging industry, offset printing is a widely used and versatile technique owing to its high-quality and cost-effective printing solutions. Offset printing is widely used for producing high-quality, vibrant, detailed, and durable packaging materials such as folding cartons, labels, corrugated boxes, and other flexible packaging solutions. In almost every industry, such as food products, consumer goods, or luxury items, offset printing offers detailed designs and consistent branding to improve the product’s appeal. Additionally, the printing of product details on solid boxes for storing finished goods is anticipated to create attractive growth prospects for manufacturers.

Restraint

High Initial Capital

The high initial capital associated with offset printing presses is expected to hamper the market's growth. The market often faces the challenge of the high initial capital requirements for equipment and skilled labor. In addition, the popularity of digital printing may hinder the growth of the global offset printing market during the forecast period. Digital printing boasts quicker turnaround times and is cost-effective for shorter print runs.

Opportunity

Increasing Emphasis on Sustainability

The rising focus on sustainability is projected to offer lucrative growth opportunities to the offset printing market in the coming years. Consumer preferences are rapidly evolving and shifting toward sustainable packaging solutions. The adoption of eco-friendly inks and recycled paper, with water-based systems, significantly reduces environmental impact and boosts sustainability. Moreover, certain printing operations extensively use vegetable-oil-based ink, recycled paper, and waterless printing techniques to produce more biodegradable packaging to meet the evolving needs of eco-conscious consumers. These developments align with environmental standards while maintaining the high-quality efficiency, versatility, and durability of offset printing.

Segment Insights

Why did the LCDs Segment Dominate the Market in 2024?

The LCDs segment accounted for a significant share of the offset printing market as it is widely used as a crucial component in control panels and displays for operating and monitoring the printing process. LCD screens enable operators with a visual interface to manage various settings, monitor progress, and resolve and troubleshoot issues. On the other hand, the radio frequency identification (RFID) chipsets segment is expected to grow at a notable rate during the projection period. RFID chips are used in offset printing for creating smart cards, tags, and labels that can be read without the need for physical contact.

Regional Insights

Which Region Dominated the Offset Printing Market in 2024?

Asia Pacific held the dominant share of the offset printing market in 2024. The growth of the region is attributed to the increasing need for high-quality printing solutions across various industries such as consumer goods, food products, or luxury items, rising technological improvements, rapid expansion of the e-commerce sector, favourable government regulations, growing trend for personalized print products, and rising adoption of eco-friendly practices in the printing industry. Offset printing plays a crucial role in the printing industry, owing to its high quality, efficiency, versatility, durability, and cost-effectiveness, which has increased its usage in a diverse range of applications from books and magazines to packaging and corporate collateral.

Asia Pacific has a well-established printing infrastructure, which has led to an increasing demand for high-volume production of magazines and newspapers, marketing brochures & catalogs, corporate reports, posters & banners, educational publications, product leaflets, cards, and product labels for cartons or boxes. These factors are propelling the market’s expansion during the forecast period.

On the other hand, North America is expected to grow at the fastest CAGR, rising demand for high-quality printed materials, rising consumer preferences shift toward visually appealing and sustainable packaging solutions, rising trend for premium printed products, rapid technological innovation, such as the introduction of waterless offset printing, and growing demand for offset printing from various industries, The region has a robust presence of the packaging sector supporting food & beverage, household, and personal care industries, prominent users of offset printing solutions.

The rising focus on sustainability in print production encourages offset printing companies to adopt eco-friendly practices, such as using vegetable-based inks, recycled paper, and waterless printing techniques to lower their carbon footprints and meet environmental standards. In addition, the rising expansion of the e-commerce industry significantly increases the demand for offset printing solutions, boosting the growth of the offset printing market in the region. For instance, according to the article published by the Census Bureau of the Department of Commerce in May 2025, e-commerce sales in the first quarter of 2025 accounted for 16.2 percent of total sales. Such factors are likely to support the growth of the offset printing market in the region.

Offset Printing Market Key Players

• AGAL
• GSSE
• Haverer Group Ltd
• Heidelberger Druckmaschinen AG
• KOMORI Corporation
• Ronald Web Offset
• Zonten Machinery Works Co., Ltd.

Latest Announcement by the Industry Leader

• In November 2023, Sun Chemical launched its new ‘Pace’ technology platform for sheetfed offset inks. SunPak FSP, Sun Chemical’s flagship sheetfed offset low migration ink for food packaging, will be the first ink to transition to the new technology with the launch of SunPak FSP EcoPace. The inks are designed to support optimal productivity on high-speed modern printing machines and have strong sustainability credentials.

Recent Development

• In February 2023, Hubergroup Print Solutions launched web offset inks for food packaging. A new binder developed by Hubergroup has paved the way for this innovation in web offset printing. Web offset printers can benefit from this increasing demand as Hubergroup Print Solutions has launched its first coldset and heatset inks for food-compliant paper packaging.
• In March 2024, Flint Group launched Novasens P670 Prime, a high-performance, low odor, low migration (LOLM) process ink series formulated to meet the needs of sheetfed offset packaging printers. Novasens P670 Prime provides a comprehensive solution to increase efficiency and reduce waste. This ink series aligns with printers’ sustainability objectives without compromising on print quality and is fully compliant with regulatory requirements. This ink series aims to increase efficiency and reduce waste without compromising quality.

Offset Printing Market Segments

By Application

• LCDs
• RFID Chips
• Sensors
• Lighting
• Displays
• Batteries
• OLEDs
• Photovoltaics
• Others

By Region

• North America
  • U.S.
  • Canada
• Europe
  • Germany
  • UK
  • France
  • Italy
  • Spain
  • Sweden
  • Denmark
  • Norway
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Thailand
• Latin America
  • Brazil
  • Mexico
  • Argentina
• Middle East and Africa (MEA)
  • South Africa
  • UAE
  • Saudi Arabia
  • Kuwait