Johnson’s Baby Unveils New Sustainable Brand Identity with Eco-Friendly Packaging

Johnson’s Baby Reinvents Itself with New Brand Identity and Sustainability Focus

Johnson’s Baby, which is reaching every corner of the globe, is now transitioning with the launch of a new advanced product range covering skin-science-related formulations, sustainable packaging, and innovative branding engineered to be "Better for Baby, Better for Mum, and Better for the Planet." The campaign is supported by an excellent, innovative team featuring Bollywood stars, aimed at reaching a wide range of audiences and encouraging customers to buy products with sustainable packaging. The campaign conveys emotions with utter branding and specific eco-friendly packaging.

Johnson’s Baby has been contributing to the product line and profiting packaging sector for over 130 years. With a variety of products, the packaging has been impressive enough to engage millions of customers on their global journey. The scientifically formulated product is expanding its recognition in the healthcare sector as well. The eco-conscious bottles are made with 50% Post-Consumer Recycled (PCR) plastic. This underscores the long-standing vision of a better world, healthy skin for the next generation.

The Business Unit Head, Manoj Gadgil, and the VP Marketing for Essential Health and Skin Health, Kenvue, brought the campaign’s celebration to light, emotionally connecting with the parent audience. The digital creative partner at FCB Group India, Kartikeya Tiwari, and Director at Flirting Vision, Benny Mallik, also shared their excitement for this new initiative and the campaign's packaging shift.

Johnson’s recyclable paper-based refills are accompanying this new journey of the company's trusted legacy. Johnson’s, owned by Kenvue, is now paving the way to enhance recyclability and is prepared to achieve sustainability goals. Few products are packed in paper-based refill cartons holding 88-90% less plastic. These refills are qualified by the Forest Stewardship Council (FSC) in the UK. In 2020, Johnson started eliminating pumps from washes and lotions to discard hard-to-recycle waste.

With the brand transforming this year, packaging is also making an innovative space in the vast packaging market. The competitive spirit in the packaging world is now backed by sustainability and heavy demand for seamless, eco-friendly reach for products and packaging, both to attract modern parents. The company’s environmental contributions are encouraging packaging manufacturers to align with their vision and mission.

The campaign is a fun activity that sharpens branding, stimulates business profits, and serves as a medium to fill the awareness gap and lead the way toward sustainability in the packaging sector.