The augmented reality in packaging market is expected to grow from USD 383.34 million in 2025 to USD 667.14 million by 2034, at a CAGR of 6.35%. The growing focus on sustainability is driving the use of AR packaging with interactive features that reduce printed materials and help educate consumers about eco-friendly practices. A key trend in the market is the use of artificial intelligence to make AR experiences more engaging and interactive. North America leads the market due to the strong adoption of AR in smart retail packaging.
Recent Development
- In October 2025, Clover Sonoma announced the launch of an Augmented Reality (AR) farm tour including its adored mascot, Clo the Cow. The modern vibrant design brings new life to Clover Sonoma’s milk, cream cheese, sour cream, cottage cream, cream, and butter.
- In January 2025, the Coca Cola Co. is transporting the Star Wars world to life over a new augmented reality involvement reachable over scannable QR codes on inadequate-edition packing.
Top Companies in the Augmented Reality in Packaging Market
- HP Inc.: HP offers the printing technology which allows the formation of AR-empowered packaging.
- Zappar Ltd.: Zappar is a top WebAR (web-based augmented reality) industry that grows the technology for cooperative AR practices on packing.
- Thinfilm Electronics ASA: Thinfilm was an innovator in near-field message (NFC) and smart packing, which helped as a predecessor to AR incorporation.
- Avery Dennison Corporation: Avery Dennison is a worldwide leader in labelling and packing resources that mixes connectivity and collaborating structures, comprising AR, into its production.
- Amcor PLC: Amcor is one of the largest packing industries, and it provides digital resolutions to improve packing over technology such as augmented reality.
Augmented Reality in Packaging Market Top Companies
- AR Door / AR Lab startups (AR software integration)
- Blippar Ltd. (marker-based AR solutions)
- Seiko Epson Corporation (printing and AR-enabled packaging)
- Xerox Corporation (AR-enabled label printing)
- Novalia Ltd. (interactive printed electronics)
- Mondelez International (brand-led AR packaging campaigns)
- Nestlé S.A. (consumer engagement through AR)
- L’Oréal S.A. (AR-enabled cosmetics packaging)
- PepsiCo, Inc. (promotional AR campaigns on beverage packaging)
- Coca-Cola Company (interactive AR labels and campaigns)
- Kimberly-Clark Corporation (personal care AR packaging)
- Procter & Gamble Co. (AR-driven marketing packaging)
- Third-party packaging service providers integrating AR (regional players in APAC & EMEA)
- E-commerce platforms enabling AR experiences (Amazon, Alibaba initiatives)
- Startups / SMEs offering AR SDKs and white-label packaging AR solutions
Become a valued research partner with us, please feel free to contact us at sales@towardspackaging.com
