Stretch Wrap Packaging Market Insights, Forecast and Competitive Strategies

Stretch Wrap Packaging Market Size, Insights and Growth Forecast

The global stretch wrap packaging market is booming, poised for a revenue surge into the hundreds of millions from 2025 to 2034, driving a revolution in sustainable transportation. The increasing demand from logistics, food and beverages, and retail is expected to drive the global stretch wrap packaging market over the forecast period.

Major Key Takeaways of the Stretch Wrap Packaging Market

• North America dominated the stretch wrap packaging market in 2024.
• Europe is expected to grow at a significant CAGR during the forecast period.
• By material type, the Polyethylene (PE) stretch films segment dominated the market with the largest revenue share in 2024.
• By material type, the Polyvinyl Chloride (PVC) stretch films segment is expected to grow at the fastest CAGR in the coming years.
• By end-user, the shipping and logistics segment dominated the market in 2024.

Market Overview

In the packaging industry, stretch wraps or films are referred to the stretchable plastic films that are most commonly used to wrap a product to keep it in place securely. They are widely used in shipping pallets for keeping the products and boxes locked in during shipping. Stretch wraps or films are generally made from polyethylene and used to minimize the risks that can occur during transit, including product damage, loss, and tampering.

Key Metrics and Overview

What are the Key Trends Driving the Growth of the Stretch Wrap Packaging Market?

• The rising need for sustainable packaging materials, which are lightweight and cost-effective, is expected to drive the market’s revenue during the forecast period.
• The rapid technological innovation that improves the quality and performance of stretch films is anticipated to fuel the market’s expansion during the forecast period.
• The surge in international trade and the rapid expansion of the e-commerce industry significantly contribute to the overall growth of the stretch wrap packaging market.
• The growing trend of automation in packaging processes is anticipated to accelerate the market’s growth in the coming years.
• The increasing focus of businesses on better protection of goods during transit and storage supports the growth of the market during the forecast period.

How is Artificial Intelligence Integration Impacting the Stretch Wrap Packaging Market?

As technology continues to evolve, Artificial intelligence integration is poised to play an integral role across the entire packaging landscape. AI-powered systems assist in streamlining processes to maximize resource efficiency and minimize waste throughout the entire packaging lifecycle. AI-driven automation in stretch wrapper systems is significantly revolutionizing packaging operations, as it enhances operational efficiency by improving wrap quality, speed, and consistency. AI-driven automation also eliminates human error or reduces the need for manual labor. AI-powered solutions provide predictive maintenance, identifying potential risk, which further assists in reducing maintenance costs and improving equipment uptime.

Market Dynamics

Driver

Expansion of the logistics and transportation industry

The rising demand for stretch wrap packaging in the logistics and transportation industry is expected to boost the growth of the market. In the logistics and transportation industry, stretch wrap packaging is widely used for product protection, reduced product damage, and improved handling efficiencies. Stretch wrap packaging assists in protecting the products from various environmental factors, such as dust, dirt, water, moisture, and other contaminants. UVI stretch film rolls can even protect the load from UV rays. Stretch wrap packaging maximizes the warehouse space while storing the products.

Restraint

Environmental and regulatory pressures

The rising environmental concerns related to plastic waste are anticipated to hinder the market's growth. The increasing regulatory pressures on packaging industries are pushing them to adopt sustainable alternatives. In addition, the fluctuation in the price of raw materials polymer-based materials, which are widely used in the production of stretch films, can adversely impact the profitability of manufacturers. Such a factor may hinder the growth of the global stretch wrap packaging market during the forecast period.

Opportunity

Increasing focus on sustainable and eco-friendly packaging solutions

The rising focus on sustainable and eco-friendly packaging solutions is projected to offer lucrative growth opportunities to the growth of the stretch wrap packaging market in the coming years. Sustainable stretch wraps offer an eco-friendly alternative to traditional plastic stretch films and are specifically designed to be recycled and reused. It assists businesses in reducing their carbon footprint and becoming more environmentally conscious. Moreover, the rising environmental concern has led the sustainable stretch wrap to gain immense popularity, as well as encouraged businesses to invest in eco-friendly packaging solutions such as biodegradable films, recycled stretch wrap, and others. Thus, driving the expansion of the market during the forecast period.

Segment Insights

Why Does Polyethylene (PE) Segment Dominated the Stretch Wrap Packaging Market?

The polyethylene segment holds a dominant presence due to its cost-effectiveness, affordability, and versatility. Polyethylene (PE) offers high strength-to-weight ratios, minimizing shipping costs and making handling easier. Polyethylene (PE) stretch wrap can tightly cover the goods, which protects the product and reduces product damage during storage and transit. Polyethylene (PE) stretch wrap can be waterproof and dustproof with high transparency. On the other hand, the Polyvinyl Chloride (PVC) segment is expected to grow at a significant rate. The growth of the segment is attributed to the rapid expansion of the food industry, owing to its high oxygen transmission rate.

Shipping and Logistics Industry Supports Market Growth

Stretch wrap is a versatile material used to secure and protect goods as well as keep the load stable during transit and storage. To ensure that the goods arrive safely, stretch wrapping films offer various features to the shipping & logistics Industry, such as multi-directional stretching, load adaptability, and UV resistance. Stretch film plays a crucial role in the shipping and logistics industry. It offers protection, durability, affordability, and versatility, which makes it ideal for businesses of all sizes.

Regional Insights

North America is Dominating the Market with the Majority of the Market Share.

North America held the dominant share of the stretch wrap packaging market in 2024. North America, especially the U.S., has a well-established packaging sector supporting food & beverage, healthcare, and consumer goods industries, all are major users of stretch wrap packaging. The region's high per capita income drives demand for packaged products, especially in e-commerce, retail, and FMCG sectors. North American manufacturers are investing heavily in AI-driven automation in stretch wrapper systems.

In September 2024, Combi Packaging Systems announced the launch of BeeWrap+ Robotic Stretch-Wrapping Technology in North America. The Combi BeeWrap+ is an advanced mobile, robotic, semi-automatic stretch wrapper designed to increase productivity and minimize consumable cost through advanced engineering that prioritizes safety, reliability, and ease-of-use.

North America’s strong focus on sustainable packaging practices and strict environmental regulations has significantly increased the adoption of sustainable stretch wrap films. Moreover, the rapid growth of e-commerce and the surge in global trade necessitate robust and reliable packaging solutions, contributing to the overall market expansion in the region. For instance, according to the article published by the Census Bureau of the Department of Commerce in May 2025, e-commerce sales in the first quarter of 2025 accounted for 16.2 percent of total sales.

Europe’s Sustainable Initiative to Project Notable Growth

The European market growth is mainly attributed to the growing demand for eco-friendly and biodegradable stretch films, the rising integration of automation in packaging processes, and the increasing emphasis on improving recyclability. The key players operating in the Europe region have a strong focus on high-performance and sustainable packaging solutions.

In December 2023, Mondi, a leading player in packaging and paper, introduced its Advantage StretchWrap, a fully recyclable kraft paper wrapping solution that replaces plastic stretch film and enables a more efficient logistics process, to Sentrex, a European manufacturer of paper bags. Advantage StretchWrap has 62% lower greenhouse gas (GHG) emissions when compared to virgin plastic stretch film, and 49% lower GHG emissions when compared to plastic film made with 50% recycled content.

European countries such as the Netherlands, Spain, France, Germany, and the UK are leading with robust recycling measures and extended producer responsibilities (EPRs). Policies like the European Union’s Circular Economy Action Plan significantly reduce plastic and encourage companies to invest more in sustainable packaging solutions. In addition, the rapid expansion of the e-commerce and retail sectors in the region is anticipated to propel the market’s growth during the forecast period.

According to the International Trade Administration, Europe is experiencing one of the largest retail e-commerce markets globally, with total revenues of USD 631.9 billion in 2023. An annual growth rate of 9.31% for revenues is anticipated to reach a total of USD 902.3 billion in European retail ecommerce sales by 2027.

Stretch Wrap Packaging Market Kay Players

• Bandma Equipcorp Limited
• West Coast Supplies Corp.
• Riverside Paper Co.
• LLDPE Stretch Film
• Crawford Packaging
• NAN YA Plastic Wrap
• Manupackaging
• DUO PLAST
• Autopack Ltd.
• Bulteau Systems

Latest Announcement by the Industry Leader

• In May 2025, Intec Bioplastics, Inc., announced the launch of its new sustainable packaging, EarthPlus Hercules Bioflex Stretch Wrap. The material can be used in pallet and food wrap applications. The bio-resin engineering company aims to help its customer achieve their sustainability goals.

Recent Development

• In May 2025, ExxonMobil partnered with Winpack, a Chilean packaging company, to develop high-performance stretch films that meet the growing demand for materials aligned with Chile’s EPR laws. The two companies produced manual and automatic seven-layer stretch films containing up to 50% post-consumer recycled (PCR) content.
• In February 2025, Berry Global unveiled its new Bontite Sustane Stretch Film with 30% post-consumer recycled (PCR) content. The company stated that its Bontite range of blown stretch films offers ‘exceptional holding force’ to secure palletized goods throughout transit. The company adds that the films provide strength, puncture resistance, and load stability for various industries, including food and beverage, logistics, construction, retail, pharmaceuticals, manufacturing, and e-commerce.

Stretch Wrap Packaging Market Segments

By Material Type

• Polyethylene (PE) stretch films
• Polyvinyl Chloride (PVC) stretch films
• Others (Polypropylene (PP), Biodegradable films)

By End-User

• Shipping & Logistics
• Food & Beverage
• Consumer Goods
• Pharmaceuticals
• Household 
• Others

By Region

• North America
  • U.S.
  • Canada
• Europe
  • Germany
  • UK
  • France
  • Italy
  • Spain
  • Sweden
  • Denmark
  • Norway
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Thailand
• Latin America
  • Brazil
  • Mexico
  • Argentina
• Middle East and Africa (MEA)
  • South Africa
  • UAE
  • Saudi Arabia
  • Kuwait