Rasna has extended its ready-to-drink (RTD) beverage collection with the nationwide launch of a 1-liter Jumpin family pack, establishing its existence in India's developing fruit beverage industry. The company expressed that the new offering builds on its current 125 ml and 200 ml packs and is targeted at meeting rising customer demand for substantial family-sized beverage structures.
The beverage includes a high fruit content and is boosted with 10 vitamins and minerals. It will be packed in Tetra Pak cartons produced in India under the 'Make in India' programme and will be accessible via modern trade, e-commerce platforms, quick commerce platforms, and common retail shops across the country.
According to the company, the new variety has been developed for families looking for convenient beverage choices and urban customers looking for vitamin-fortified drinks. The 1-litre packs are available in Orange, Litchi, and Mixed Fruit flavours, and consist of Vitamin C along with 10 important vitamins.
To support the development, Rasna has rolled out business activations, product selection proposals, and digital campaigns across LinkedIn, Facebook, and Instagram. The 1-litre Jumpin Tetra Pak is charged at Rs 110, while the 125 ml packs are of Rs 10, and the 200 ml packs are priced at Rs 20.
Rasana launched a huge 1-litre packaging to strengthen the Indian beverage industry. It has introduced a wide range of packaging with various flavours, which has helped this company to gain a huge consumer base. The packaging is also used to protect the vitamins and minerals present in the packet. It is developed to enhance the storage potential of beverages and maintain their quality. This new packaging pattern comes with a “Made in India” label, which appeals to consumers. The packaging is developed to maintain the taste of the beverage while stored for a prolonged period.
The plastic packaging market is projected to reach USD 664.65 billion by 2035, growing from USD 451.11 billion in 2026, at a CAGR of 4.4% during the forecast period from 2026 to 2035.
This packaging is widely used for the protection of beverages while transporting over longer distances. It is widely used due to its flexibility, durability, and cost-effectiveness. This packaging is highly preferred in the beverage industry as it is known for its leakage-proof potential. These can be easily customized into various shapes and sizes that support the production of a variety of sizes. The innovation of bioplastics by major market players has influenced the expansion of this industry.
The on-the-go packaging market is forecasted to expand from USD 2.26 billion in 2026 to USD 3.60 billion by 2035, growing at a CAGR of 5.3% from 2026 to 2035.
These types of packaging are highly demanded in the beverage industry as they enhance consumer convenience. This packaging is developed with advanced technology that enhances its reliability and support in monitoring the quality of the products. Such packaging enhances the demand for the beverages as these are safe as well as convenient for consumers. The increasing demand for portable packaging has fuelled the expansion of this industry. These are lightweight, easy-to-carry, and reliable packaging; such properties enhance their adoption in the beverage industry.
Rasna is a well-known Indian brand of soft drinks. It is established by Pioma Industries, which was started in 1976 by Areez Pirojshaw Khambatta in Ahmedabad, Gujarat. The company is now highlighted due to its changes in packaging, which have appealed to a huge number of consumers. Such continuous innovation has helped the company to grow exponentially and has generated high revenue in the beverages sector.
Piruz Khambatta, Group Chairman, Rasna Pvt Ltd, expressed, "Jumpin shows our vision of earning international-quality fruit beverages for Indian customers at a reasonable price while remaining true to our 'Make in India' philosophy. All the fruits utilized in Jumpin are sourced and treated in India, and the goods are packed in protected, high-quality Tetra Pak packaging produced in India. We have emphasized offering excellent taste, real fruit goodness, and necessary nutrition, establishing a beverage that influences current families while helping Indian farmers, manufacturing, and processing networks. Our specially widened Orange variant, constructed to suit children's taste inclinations, is a testimony to our commitment to invention and consumer-centric product growth."
Cassio Simões, Managing Director, Tetra Pak South Asia, expressed, "Indian customers are progressively looking for safe, convenient, and excellent-quality beverage choices that fit effortlessly into their everyday lives. The launch of Jumpin in the 1-litre Tetra Pak carton shows this growing demand, blending all these qualities in a package conceived for current households. We are proud to collaborate with Rasna in producing this new variety for customers across India, while helping the country's developing food and beverage ecosystem with packaging options produced in India."
17 July 2026
17 July 2026
17 July 2026
17 July 2026