DeepL Redefines Language AI: From Efficiency to Creativity

DeepL Redefines Language AI: From Efficiency to Creativity

DeepL is Europe’s most popular and widely approached AI company, serving around 200,000 businesses and having secured 120 million monthly customers to date, with a focus on language AI. Steve Rotter, time and again, has taken the responsibility to precisely describe or explain how language AI can uncover innovation potential by turning the tables of efficiency.

Back then, when Steve Rotter joined DeepL as CMO, he brought years of experience, having been part of the world’s leading tech companies, including Brightcove and Adobe. While recalling his work with DeepL, he stated that what attracted him to DeepL was its status as an AI-native company founded in 2017, before the consistent demand for AI emerged. DeepL was ahead of its time. Recently, the company has been reformulating how brands negotiate and grow internationally, with the product's primary point of voice and translation now supported by writing assistance and its new DeepL agent.

Steve said, “I’m proud of our mission at DeepL to deal with translation barriers and critical language via purpose-built AI. As a renowned successful technology company and a prime example of a European startup to look to, we serve high-stakes industries such as healthcare, manufacturing, technology, legal, and marketing. Our pipeline of enterprise-complex software includes DeepL Voice, DeepL Write, DeepL API, and DeepL Translator. We’ve introduced the DeepL agent from DeepL AI labs, a prominent change in product innovation that cooperates with multilingual content creation and crafts the language AI’s future, with a strong backbone of our robust research heritage.”

He further added, “As noticed, the headcounts and budgets are higher, and the demand to provide personalised, revenue-centric campaigns throughout various regions has never worked that great. We worked with a leading European e-commerce brand, trusting us to translate approximately 400,000 product descriptions for their debut in a new Eastern European market. AI managed to make a game-changing move by executing quickly and personalizing the messaging. DeepL stands unique with its specialized solutions. This has allowed us to generate best-in-class translation tools in the market.”

He cited, “These translation models have been trained specially for a language, applicable to generic internet data that detects tone, cultural context, and intent. It has the potential to understand beyond words. The result of the use of the translation model is the content with an on-brand, authentic, and natural appearance in every market.”