Kenvue collaborated with Greyparrot to use AI for a circular packaging system. The collaboration focuses on advancing circular packaging solutions. Greyparrot company offers evidence-based data to develop packaging solutions for circularity. The partnership uses Greyparrot’s Deepnest platform to develop circular packaging solutions.
Companies like McDonald’s, L’Oreal Groupe, and Unilever are using Greyparrot’s AI technology. The collaboration helps in achieving the company’s circular packaging goals. AI helps in advanced scenario modelling and implementing innovative solutions. AI easily identifies changes in the impactful design and develops cost-effective solutions.
An AI-based real-world recycling system helps in identifying design optimization and quantifying sortation. AI-based detection systems improve recycling recovery rates and the accuracy of recycling sorting. AI helps in identifying loss factors and offers real-world traceability. An AI platform helps in What-If scenario modeling.
AI predicts the result of design changes like switching material types and adjusting the color. The waste intelligence platform of the Greyparrot company helps in identifying the performance of packaging in real-world recycling facilities and commercial sorting across countries like the United Kingdom and the United States.
The Deepnest platform helps in evaluating problematic components and forecasting cost. The Kenvue company targets components like closures, sleeves, translucency, pumps, material combinations, and labels. AI helps in meeting regulatory compliance, such as the EU’s EPR and PPWR.
The New Jersey-based consumer health company develops various range of science-based products. The company’s core business portfolio includes essential health, self-care, and skin health & beauty. The company features iconic brands like Tylenol, Zyrtec, Aveeno, Listerine, Nicorette, Motrin, Neutrogena, Johnson’s, Benadryl, and BAND-AID. The company’s packaging portfolio focuses on avoiding hard-to-recycle components, integrating PCR content, refillable designs, and material transition. The company focuses on launching LISTERINE clinical solutions, Zarbee’s Gentle Bedtime range, Neutrogena collagen bank, and proactive support supplements. The company’s packaging focuses on the reduction of virgin plastic and 100% recyclable packaging.
01 June 2026
01 June 2026
01 June 2026
01 June 2026