P. Wilkinson Containers and Duke of London Launch T-Shirts in Innovative Tin Packaging

P. Wilkinson Containers Partners with West London’s Car Hub

Date: 27th May 2025

Collaboration

P. Wilkinson, a UK container and packaging stockist, is in partnership with West London’s versatile car hub, Duke of London. West London is set to debut its fresh clothing line. This partnership announced the launch of two bold t-shirt designs in a bespoke and a limited-edition t-shirt in a new ‘can format’. The launch and debut were revealed at an event held at Selfridges on 16th February 2025.

What Innovations Have Been Introduced in the ‘Bespoke Packaging’?

The t-shirts are printed in London and available in two unique designs. William say & co. Initiated a single-unit packaging with the custom-made 99*180mm ring-pull tins. The tin features a tailored label design to provide a playful, engaging, and colorful concept to the customers. The design represents and leverages both product and branding. The t-shirts were sold out at the event and are currently available at a sale price in Dule of London’s supercar and classic site at Brentford. P. Wilkinson containers a popular packaging firm, reformed the bespoke concept in ten days-adding the concept to delivery. The t-shirts were processed in East London and were later transported and packed on the same day at P. Wilkinson Container’s London facility. This advantaged the brand and packaging team with the rapid growth and quick turnaround.

Views and Statements

Founder of Duke of London, Merlin McCormack, said that the goal with the debut clothing was an initiative to design a unique and bold, fun, and engaging launch. The partnership with P. Wilkinson containers allowed the company’s creative team to experiment with something fresh and new. The outcome was incredible, the t-shirts and the packaging succeeded with the British manufacturing and creative support.

The sales and marketing director at P. Wilkinson Containers, Stuart Wilkinson, said the project was a chance to expand the creative boundaries of the creative team and business as well. The company’s tins were already existing in household settings and the industrial sector. Now, the use of tins in the fashion industry was an unthinkable idea. It was an exciting and surprising attempt with commendable efforts from the British manufacturing sector.

Future

The various markets are experimenting and launching new businesses to expand and introduce innovation globally. This collaboration is a beneficial approach for the local packaging ideas, which highlights several innovative ways. This encouraged the debut, inducing both companies into a trustworthy investment. The fact that a valuable partnership is the highest investment a company can make, by promoting its innovation and technology.