The connected food packaging market is set for strong growth, with revenue expected to reach hundreds of millions by 2034 and transform the transportation sector. Growth will be driven by the rapid expansion of e-commerce in emerging economies, the wider use of smartphones, new IoT innovations, rising concerns about food traceability, higher consumer demand for interactive brands, and the need to meet strict safety regulations.
Connected Food Packaging Market Key Players
- Avery Dennison Corporation
- Tetra Pak International S.A.
- Amcor Plc
- Thinfilm Electronics ASA (Ynvisible)
- Smartrac N.V.
- Digimarc Corporation
- Wiliot Ltd.
- Stora Enso Oyj
- Identiv, Inc.
- Sealed Air Corporation
- PragmatIC Semiconductor
- SML Group
- Constantia Flexibles Group
- UPM Raflatac
- Scanbuy, Inc.
- Pack-Smart Inc.
- Kezzler AS
- Nestlé (via smart packaging pilot projects)
- GS1 (global traceability standard partner)
- Systech International (a Markem-Imaje company)
Latest Announcement by the Industry Leader
- In October 2024, Multi-Color Corporation (MCC), a global label company, announced the acquisition of Starport Technologies, a provider of smart label solutions based in Kansas City, Missouri. The company's acquisition of Starport Technologies aims to expand its RFID capabilities and intelligent packaging solutions.
Recent Developments
- In November 2024, Avery Dennison partnered with Canterbury to launch the British and Irish Lions’ connected rugby jersey. The jersey features an embedded NFC chip, enabling fans to tap their smartphone and instantly access exclusive digital content, offering a new, immersive way to connect with the team.
- In March 2025, Pragmatic Semiconductor Ltd., a pioneer in flexible semiconductor technology, announced the launch of its latest radio frequency identification (RFID) near-field communication (NFC) product line, Pragmatic NFC Connect. NFC Connect redefines the parameters of NFC connectivity, unlocking seamless, item-level intelligence for mass-market products, traditionally constrained by cost, supply chain, and sustainability challenges.
