The interactive packaging market is expected to grow from USD 31.85 billion in 2025 to USD 54.19 billion by 2034, with a CAGR of 6.15% during the forecast period. The market is growing due to the rise in e-commerce, increasing online orders, and the demand for interactive packaging to keep frozen food fresh. The growing interest in smart packaging that provides detailed information is also driving the market growth.
Interactive Packaging Market Key Play Players
Latest Announcements by Market Leaders
- In April 2025, founder and managing director of AIPIA, Eef de Ferrante, expressed, “The Interactive Brand Packaging Network represents the next step in AIPIA mission to advance intelligent packaging. As traditional media channels fragment, packaging remains the most direct and reliable way to reach consumers. This new working group will help establish the frameworks and standards needed to fully realise packaging potential as a media channel.”
Recent Development
- In April 2025, the Active & Intelligent Packaging Industry Association (AIPIA) has announced the launch of the Interactive Brand Packaging Network (IBPN), a new initiative that aims to establish packaging as a recognised media and consumer engagement channel.
- In July 2024, DS Smith announced the launch of PackRight 2.0, a hybrid collaboration experience.
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