The global NFC-embedded packaging market is expected to grow from USD 5.87 billion in 2025 to USD 19.22 billion by 2034, at a CAGR of 14.13% from 2025 to 2034. The market growth is driven by the rapid expansion of e-commerce in emerging economies, rising demand for smart and tech-enabled packaging, stricter government regulations, and the growing need for supply chain transparency.
NFC-Embedded Packaging Market Key Players
Latest Announcement by the Industry Leader
- In April 2025, Beontag, a manufacturer of self-adhesives and smart tags such as RFID, NFC, and Bluetooth technology, announced the launch of phenol-free direct thermal papers to the US market. Developed to meet the increasing demand for safer labeling solutions across a variety of industries, these phenol-free facestocks maintain the same high performance as traditional phenol-based materials.
Recent Developments
- In November 2024, Avery Dennison partnered with Canterbury to launch the British and Irish Lions’ connected rugby jersey. The jersey features an embedded NFC chip, enabling fans to tap their smartphone and instantly access exclusive digital content, offering a new, immersive way to connect with the team.
- In January 2023, Toppan, a global leader in communication, security, packaging, décor materials, and electronics solutions, developed an eco-friendly near-field communication (NFC) tag label that uses paper material as the substrate for the antenna instead of conventional polyethylene terephthalate (PET) film. Global sales of the new tag label have been launched today, with Europe expected to be a promising market due to the high level of environmental consciousness.
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