Dole Fresh Vegetables Unveils New Salad Packaging to Attract Millennial and Gen Z Shoppers

Dole Fresh Vegetables Refreshes Salad Packaging

Image Credits: Dole’s

As part of its sustained leadership of the packed salad space in both product superiority and marketing invention, Dole Fresh Vegetables/Bud Antle, producer of DOLE-exclusive packaged salads, has finished a bold new packaging revive of its DOLE Salad Kit line to style it calmer for salad lovers to select, shop, and relish their favourite all-inclusive salad combinations.

While envisioned to apply to all salad kit handlers, which endure the fastest-growing section of packed salads, the refresh, incorporating compelling new colors, photography, ingredient iconography, and callouts, represents an intentional nod to the growing number of Millennial and Gen Z shoppers buying packaged salads for the first time. The research-sponsored new look is in existence, revealed this month on the 31 Chopped, Premium, and Classic salad kits of the company at superstores throughout North America. As per David Austin, Dole Fresh Vegetables/Bud Antle’s VP of Marketing & Innovation, the Instacart propose will support customs imagine the amount of the reshape, which signifies the first time in years that the packing has been reimagined on such widespread, industry-crucial kits as Endless Summer, Sunflower Crunch, Sesame Asian and its five Caesar flavour changes.

Austin supposed that one of the aims of the reshape was to hasten the development of DOLE-branded wrapped salads among Millennial and Gen Z customers, who make up 42% of the U.S. population, and signify much of the development of the sector. The company showed widespread qualitative and quantitative studies with Millennial, Gen Z, and older packed salad consumers to measure packaging appeal, acceptability, clarity, and impression on purchase intent.

Dole Fresh Vegetables presented its first packed salad in 1993. The corporation, now signified through Bud Antle, was contributory in the launch and development of new salad varieties, such as its DOLE Chopped Salad Kits line, and the complete salad section. Dole Fresh Vegetables/Bud Antle is one of the major fresh and cut vegetable makers and suppliers in North America. The Monterey, Calif.-based corporation marketplaces an extensive variety of value-added salads and farm-packed vegetables throughout the U.S. and Canada under the DOLE Brand, with three geologically varied, state-of-the-art U.S. salad processing plants capable to its broad retail and foodservice consumer base.