Tetra Pak Opens New Innovation Center in Bangkok to Help Philippine Food Brands Grow

Tetra Pak Launches New Customer Innovation Center

Date: 28th May 2025

Announcement

Tetra Pak is a global food processing and packaging leader, announced the launch of the new customer innovation center (CIC) in Bangkok, Thailand. This will enable to evolution of Philippine food and beverage companies, most probably the micro, small, and medium enterprises (MSMEs). This will provide accessibility to end-to-end product development, contributing to the innovation and enhancement of competitiveness.

The event took place on the 14th May 2025, in the presence of industry stakeholders and esteemed guests. Along with Tetra Pak’s partners and customers, Mr. Per Linner, Deputy Head of Mission, Embassy of Sweden, the Thai Swedish Chamber of Commerce, and senior representatives from the business community witnessed the launch.

What changes are expected following the launch?

The launch of the CIC is expected to leverage innovative performance and encourage local brands to develop new products in collaboration. It will also contribute to the testing of sustainable packaging solutions, allowing for cross-checking of the concept regionally without any capital investment in in-house R&D. The center consists of consumer trend analytics, prototyping facilities, and creative workspace. The innovative space for customers to get insightful knowledge with the help of creative solutions and ideas. This allows them to open up for growth opportunities. The center also reveals a modular packaging design lab. The CIC Bangkok will fasten testing and provide quick validation for packaging. This eliminates the constraints of intricate, regulatory-compliant packaging.

Food and beverage packaging solution

The company initiates the most efficient and effective packaging solution. With its extensive portfolio and global expertise, the company has been following a custom printing culture in the packaging of the food and beverages sector. This helps in identifying the product. The full line packaging solution optimizes the operational process. The commitment to sustainable packaging encourages to promotion of innovation and environmental practices.

Views and Statements

The vice president of marketing, market operations, Julia Luscher, at launch, said that the Tetra Pak company believes in introducing innovations in the market to continue itself in the competition. The launch has underscored the commitment to support industries. Further, Tetra Pak welcomes businesses to approach CIC to strengthen an innovative base for their respective businesses.

Additionally, the sales director of Tetra Pak, David Tan, in his statement, said that the Philippines is diverting towards an export-ready, sustainable, and healthier product. The center will be an enabler for major Philippine brands. This will help to strategize or encourage new businesses to enter different markets and approach the attractive packaging solution for the shelf appeal.