Pressure-Sensitive Labelling Solutions for Pharmaceutical Market Insights for ...

Pressure-Sensitive Labelling Solutions for Pharmaceutical Market Size, Share & Growth Projections

From 2025 to 2034, the global pressure-sensitive labelling solutions for pharmaceutical market is set for a massive revenue upswing, with projections of growth reaching hundreds of millions of dollars. In 2024, North America led with 35% share, while Asia Pacific is set for strong growth. Primary labels, PP film labels, permanent adhesives, flexographic printing, prescription medicines, pharma manufacturers, and direct B2B sales dominated, with security labels, PET films, cryogenic adhesives, digital printing, biologics & vaccines, CPOs, and specialized distributors expected to grow notably by 2034.

Last Updated: 18 August 2025 Category: Healthcare Packaging Insight Code: 5772 Format: PDF / PPT / Excel

Pressure-Sensitive Labelling Solutions for Pharmaceutical Market Size, Share and Growth Analysis

The pressure-sensitive labelling solutions for pharmaceutical market is accelerating, with forecasts predicting hundreds of millions in revenue growth between 2025 and 2034, powering sustainable infrastructure globally. The rising demand for durable, versatile, and capacity to integrate security services in the pharmaceutical sector. These tags include adhesives, release liner, and a face stock are functional utilizing pressure and deliver a wide variety of tailored choices for pharmaceutical goods such as syringes, vials, and devices.

Major Key Insights of the Pressure-Sensitive Labelling Solutions for Pharmaceutical Market

  • By region, North America dominated the global market by holding highest market share of 35% in 2024.
  • By region, Asia Pacific is expected to grow at a notable CAGR from 2025 to 2034. 
  • By label type, the primary labels segment contributed the biggest market share of 40% in 2024.
  • By label type, the security labels (tamper-evident, anti-counterfeit) segment will be expanding at a significant CAGR in between 2025 and 2034.
  • By material, the film-based labels polypropylene (PP) segment contributed the biggest market share of 45% in 2024.
  • By material, the film-based labels polyester (PET) segment is expected to expand at a significant CAGR in between 2025 and 2034.
  • By adhesive type, the permanent adhesives segment held the major market share of 55% in 2024.
  • By adhesive type, the cryogenic/low-temperature adhesives segment is projected to grow at a CAGR in between 2025 and 2034.
  • By printing technology, the flexographic printing segment contributed the biggest market share of 50% in 2024.
  • By printing technology, the digital printing segment is expanding at a significant CAGR in between 2025 and 2034.
  • By application, the prescription medicines segment contributed the biggest market share of 50% in 2024. 
  • By application, the biologics & vaccines segment is expanding at a significant CAGR in between 2025 and 2034.
  • By end user, the pharmaceutical manufacturers segment dominated the market with the share of 60% in 2024. 
  • By end user, the contract packaging organizations (CPOs) segment will be expanding at a significant CAGR in between 2025 and 2034.
  • By distribution channel, the direct sales (B2B) segment dominated the market with the share of 65% in 2024.
  • By distribution channel, the specialized packaging & labelling distributors segment will be expanding at a significant CAGR in between 2025 and 2034.

Market Overview

The pressure-sensitive labelling solutions for pharmaceutical market covers the production, customization, and application of pressure-sensitive (self-adhesive) labels specifically designed for pharmaceutical products. These labels feature an adhesive coating that adheres to containers upon light pressure, without the need for heat, water, or solvents. They are printed on various materials such as paper, films, or foils and can incorporate advanced features like tamper-evidence, serialization, track-and-trace codes, and anti-counterfeiting elements. 

Pressure-sensitive labels in the pharmaceutical sector are critical for regulatory compliance, patient safety, and supply chain integrity, providing product identification, dosage instructions, and security against counterfeiting. They are widely used in labelling vials, ampoules, bottles, blister packs, syringes, and other drug packaging formats.

Rising Demand for Enhanced Security

  • The rising demand for superior-quality protection has raised the demand for RFID tags and various others.

Growing Technological Advancement

Patient-Centric Packaging Solution

How Can AI Improve the Pressure-Sensitive Labelling Solutions for Pharmaceutical Market?

The introduction of AI in the market plays a significant role in the images used over labels and detection of incorrect information. Incorporation of AI confirms the delivery of products with correct information and enhance the reliability of consumers. It ensures accuracy and acquiescence with regulatory needs. It helps in analysing the inefficiencies during the packaging process and used for maximum utilization of the resources.

Market Dynamics

Market Driver

Rising Safety Concern and Regulatory Compliance Boost the Pressure-Sensitive Labelling Solutions for Pharmaceutical Market Growth

The rising concern for safety of the products and regulatory compliance has driven the market to grow significantly. Pressure-sensitive labels are produced to incorporate facilities such as sterilization and tamper-evident seals which is important to fulfil the regulatory needs. By providing correct and accurate information these labels are important for the safe treatment of the patients. Some of the major factors driving this market to grow rapidly are regulatory compliance, technological advancement, and safety concern.

Challenges and restraints

Cryogenic Labelling Hindered the Pressure-Sensitive Labelling Solutions for Pharmaceutical Market Growth

The rising demand for cryogenic labelling hindered the development of the market. The huge demand for labelling that can withstand extremely cold weather with the help of special type of adhesives has restricted the growth of the market.

Market Opportunity

Expansion of Pharmaceutical Companies

The increasing demand for detailed information in the packaging enhanced the opportunities of the pressure-sensitive labelling solutions for pharmaceutical market. With the increasing expenses towards healthcare sector the demand for such labelling in the medicines rises that can withstand high temperature and other ecological adversities. The rising necessities for preventing tempering has raised the growth opportunities of this market.

Segmental Insights

Label Type Insights

Why Primary Labels Segment Dominated the Pressure-Sensitive Labelling Solutions for Pharmaceutical Market In 2024?

The primary labels segment dominated the market in 2024 due to the necessity for basic information about drugs. This segment contains information such as name of the drugs, brand name, instruction to use, dosage, expiry date, warning, and quantity. It is used as a main source of information about the drugs and help in the identification of the drugs.

The security labels (tamper-evident, anti-counterfeit) segment is expected to grow at the fastest rate in the market during the forecast period of 2025 to 2034. This segment is experiencing robust development due to rising concern towards protecting integrity of the drugs. Tamper-evident labels are manufactured in a way which can help to get a visible mark if break, tear, or damaged. The anti-counterfeit labels come with several advanced technology such as unique patterns, covert feature, and hologram.

Material Insights

Why Film-Based Labels Polypropylene (PP) Segment Dominated the Pressure-Sensitive Labelling Solutions for Pharmaceutical Market In 2024?

The film-based labels polypropylene (PP) segment held the largest share of the market in 2024 due to their resistance to moisture, durability, and flexibility. These are commonly used for laminating small pharmaceutical devices. These are also used as an overlaminate over the labels pasted on the drugs. Such films with thermal coating are used for printing several information.

The film-based labels polyester (PET) segment is expected to grow at the fastest rate in the market during the forecast period of 2025 to 2034. This segment is experiencing significant development due to resistance to chemicals, durability, and capacity to support accurate and clear information printing. These are widely used in purposes such as facilitating inventory management, labelling medicines, and tamper-evident features.

Adhesive Type Insight

Why Permanent Adhesives Segment Dominated the Pressure-Sensitive Labelling Solutions for Pharmaceutical Market In 2024?

The permanent adhesives held the largest share of the market in 2024 due to huge requirement for compliance and safety. It offers the required foundation for complaint and trustworthy pharmaceutical labels. It decreases the risk of label failure which encourage its demand from various brands. These are well-known for its durability in adverse condition such as humidity, moisture, and many others.

The cryogenic/low-temperature adhesives segment is expected to grow at the fastest rate in the market during the forecast period of 2025 to 2034. The demand for this segment is increasing rapidly as it helps in safe recognition of samples and products stores in extremely low-temperature. This segment plays an important role in the biomedical research, pharmaceutical storage, and barcode degradation.

Printing Technology Insight

Why Flexographic Printing Segment Dominated the Pressure-Sensitive Labelling Solutions for Pharmaceutical Market In 2024?

The flexographic printing held the largest share of the market in 2024 due to its cost-efficacy, high-quality, durability, and versatility. This process of printing is considered as suitable for meeting all the demands of the pharmaceutical labelling. These prints offer sharp text and graphics on the labels which is widely used to convey critical pharmaceutical information. It is also considered as suitable for multiple colour printing over labels such as pantone colors, and CMYK.

The digital printing segment is expected to grow at the fastest rate in the market during the forecast period of 2025 to 2034. This segment is rising progressively due to fast production time, higher flexibility, and huge personalisation option. It allows efficient printing of several information like QR codes, serial numbers, and barcodes. This technology help in customization and shorter print runs.

Application Insight

Why Prescription Medicines Segment Dominated the Pressure-Sensitive Labelling Solutions for Pharmaceutical Market In 2024?

The prescription medicines held the largest share of the market in 2024 due to providing important data for effective and safe medication. These prescriptions ensure correct medication with precise doses and decrease error in medication. It is helpful in checking expiry dates and effectiveness of the medicines. These are designed for accuracy and clarity in dispensing.

The biologics & vaccines segment is expected to grow at the fastest rate in the market during the forecast period of 2025 to 2034. This segment is developing rapidly due to its demand for labels having capacity to withstand adverse conditions and maintain the quality of the product. These usually need low temperature for transportation and storage purpose hence enhance the demand for this market.

End-User Insights

Why Pharmaceutical Manufacturers Segment Dominated the Pressure-Sensitive Labelling Solutions for Pharmaceutical Market in 2024?

The pharmaceutical manufacturers segment dominated the market in 2024 due to requirement for branding and marketing. This market help in integrating services such as RFID tags, barcodes, and QR code to track during the supply chain of the products. These packaging are planned to fulfil the necessity and services according to the industry. Such labelling is easy to apply in a wide variety of pharmaceutical packaging.

The contract packaging organizations (CPOs) segment is expected to grow at the fastest rate in the market during the forecast period of 2025 to 2034. This segment is highly in demand due to its specialised expertise services. Such services help pharmaceutical brand to solely focus on the formulation of drugs. These contracts help in providing enhanced adhesives and quality control standard.

Distribution Insight

Why Direct Sales (B2B) Segment Dominated the Pressure-Sensitive Labelling Solutions for Pharmaceutical Market In 2024? 

The direct sales (B2B) held the largest share of the market in 2024 due to huge number of selling and promotion of labelling solutions. This segment majorly focuses towards building strong relationship between manufacturers and consumers. It enhances customization process and maintains transparency among brands. It helps to manage the entire sales process starting from lead generation to fulfilling orders.

The specialized packaging & labelling distributors solutions segment is expected to grow at the fastest rate in the market during the forecast period of 2025 to 2034. This segment is growing due to customized labelling solution according to the requirement of this sector. It confirms clear and concise information about the medicines which is easy to understand for consumers.

Regional Insights

Advanced Technology in Digital Printing and Automation in North America Promote Dominance 

North America held the largest share of the pressure-sensitive labelling solutions for pharmaceutical market in 2024, due to the presence of advanced technology in digital printing and automation. Continuous advancement in the labelling technology and a robust manufacturing base drives the development of the market. The rising demand for sustainable labelling solution has encouraged adoption for this market.

Advancement in Labelling Technology Promote this Market in the U.S.

The continuous advancement in labelling solutions technology has influence the growth of the market in the U.S. High-speed requirement also enhance the development of solution that can enhance the production speed. There is a huge demand for versatile, sustainable, and durable labelling solution in the pharmaceutical sector which influence the development of this market.

Asia Pacific’s Rising E-commerce Sector Support Growth

Asia Pacific expects the significant growth in the pressure-sensitive labelling solutions for pharmaceutical market during the forecast period. This market is growing rapidly in this region due to rising e-commerce sector. Producers present in countries like India, China, Japan, South Korea, and several others has encouraged innovation in this industry. Such innovation influences the growth of the adoption of pressure-sensitive labelling solutions.

Presence of Wide Range of Consumer Base Influence the Development of Market in China

There is a huge demand for such labelling solution in China due to the presence of wide consumer base. The pharmaceutical industry has specific requirement for labels due to presence of strict regulatory compliance and traceability. Major market players are also focusing towards eco-friendly labelling solution which encourage advancement in this market.

Top Companies in the Pressure-Sensitive Labelling Solutions for Pharmaceutical Market

Pressure-Sensitive Labelling Solutions for Pharmaceutical Market Top Key Players

Latest Announcements by the Pressure-Sensitive Labelling Solutions for Pharmaceutical Market

  • In March 2025, Partner and Co-Head of Industrials at Crestview, Bradford Williams, expressed, “Smyth is holding high position in the broader prime labels market with comprehensive product portfolio, innovation, superior quality production, and consumer-first approach. With the investment and strategy of Crestview, this company is growing profoundly.”

Recent Developments

  • In May 2024, Innovia Films announced the launch of unique manufacturing of two side coated cavitated films in the pressure-sensitive labelling applications named as the Rayoface™ AQBHA.
  • In June 2023, Spinnaker announced the launch of a pressure-sensitive labelling solutions for fan-foldable applications and thermal transfer which is named as Mactac®.

Pressure-Sensitive Labelling Solutions for Pharmaceutical Market Segments

By Label Type

  • Primary Labels (branding, identification, dosage info)
  • Security Labels (tamper-evident, holograms, authentication)
  • Variable Data Labels (serialization, barcodes, QR codes)
  • Specialty Functional Labels (temperature-indicating, RFID, NFC-enabled)

By Material

  • Paper-Based Labels
  • Film-Based Labels
  • Polypropylene (PP)
  • Polyethylene (PE)
  • Polyester (PET)
  • Foil-Based Labels

By Adhesive Type

  • Permanent Adhesives
  • Removable Adhesives
  • Cryogenic/Low-Temperature Adhesives
  • Specialty/Medical-Grade Adhesives

By Printing Technology

  • Digital Printing
  • Flexographic Printing
  • Offset Printing
  • Gravure Printing

By Application

  • Prescription Medicines (vials, bottles, blister packs)
  • Over-the-Counter (OTC) Medicines
  • Medical Devices & Diagnostic Kits
  • Clinical Trial Materials
  • Biologics & Vaccines

By End-User

  • Pharmaceutical Manufacturers
  • Contract Packaging Organizations (CPOs)
  • Hospital & Clinical Pharmacies
  • Research & Development Labs

By Distribution Channel

  • Direct Sales (B2B)
  • Specialized Packaging & Labelling Distributors
  • Online Industrial Marketplaces

By Region

  • North America
    • U.S.
    • Canada
  • Europe
    • Germany
    • UK
    • France
    • Italy
    • Spain
    • Sweden
    • Denmark
    • Norway
  • Asia Pacific
    • China
    • Japan
    • India
    • South Korea
    • Thailand
  • Latin America
    • Brazil
    • Mexico
    • Argentina
  • Middle East and Africa (MEA)
    • South Africa
    • UAE
    • Saudi Arabia
    • Kuwait
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  • Insight Code: 5772
  • No. of Pages: 150
  • Format: PDF/PPT/Excel
  • Last Updated: 18 August 2025
  • Report Covered: [Revenue + Volume]
  • Historical Year: 2021–2023
  • Base Year: 2024
  • Estimated Years: 2025-2034

Meet the Team

Yogesh Kulkarni is an experienced Research Analyst specializing in the packaging sector, with a strong foundation in statistical analysis and market intelligence. He currently contributes his expertise to Towards Packaging.

Learn more about Yogesh Kulkarni

Aditi Shivarkar, with 14+ years in packaging market research, specializes in food, beverage, and eco-friendly packaging. She ensures accurate, actionable insights, driving Towards Packaging 's excellence in industry trends and sustainability.

Learn more about Aditi Shivarkar

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