Aptar Beauty and Clarins Launch Refillable Total Eye Lift with Innovative Gaïa Airless Packaging

Innovative Refillable Eye Care: Aptar Beauty Teams Up with Clarins

Aptar Beauty, a global player in dispensing systems, has partnered with Clarins to introduce the new Total Eye Lift, an improved version of the brand’s best-selling eye cream, now housed in a reloadable package. This worldwide launch positions Aptar Beauty’s unproven airless packaging, Gaïa, for the first time. It is custom manufactured to fulfil Clarins’ goals for advanced and sustainable packaging, with no compromise on aesthetics and presentation. Gaïa is an exclusive solution among Aptar Beauty’s supply portfolio. It is collected of major metal casing and plastic refills, which are extremely recyclable in the PE (Polyethylene) and PP (Polypropylene) stream. The reloads service a unified bi-injected collar seal that connects to the chief casing with negligible air intake. Refills can be sold separately and are intended to be utilized completely with the same casing.

The Gaïa airless stage consists of standard technical mechanisms at the center of the refill system, connected to customizable external parts, including the actuator and overshell.

Two Aptar Patents Endanger this Advanced Arrangement

• An instinctive push-and-pull refill mechanism: stimulated by a ballpoint pen, the soft axial gesture safeguards comfort of use and a unified user experience.
• A Double Tamper Seal system: a two-level security organization located on the refill, ensuring airtight protection of the formula and preventing retro-corruption. The first seal is removed from the refill, and the second one is split open as it is implanted into the main casing.

Highly Customizable Platform

As a true invention innovator, Clarins is the first brand to select the Gaïa platform, which is modified to fit their creation needs and safeguard a special consumer experience.

Total Eye Lift comes in a 15ml format, bringing a detailed and reliable 150 µl dose, suitable for targeted eye care. The top, sophisticated red metal oversell has been custom-established completely for Clarins, confirming a unique and branded design. Its smooth, seamless pattern hides all technical parts, allowing for matching minimalist reloads.

“We are gratified to help Clarins with the first market launch, presenting our Gaïa airless platform. It is a factual invention patterned for brand diversity that puts the consumer experience first,” expressed Florence Muh, Customer Support & Development Director, Aptar Beauty EMEA.