Benefit Cosmetics entered into a partnership with Lumson to introduce the new POREfessional Smoothing and Blurring Matte Foundation, showing it in a packaging notion that merges aesthetics, practicality, and brand character. The result is a standout container patterned to highlight the formula inside it. The professional Smoothing and Blurring Matte Foundation shows the latest non-comedogenic foundation from Benefit Cosmetics, the company founded in 1976 by Jean and Joane Ford and now part of the LVMH group.
Designed to minimize the appearance of enlarged pores, smooth skin texture, and prevent caking or smudging, this transfer-proof cosmetic comes in 40 shades and aims to deliver a breathable, polished, and long-lasting finish. Its formula features rosehip extract and glycerin, enriched with niacinamide (Vitamin B3) to refine pores and enhance overall complexion, providing hydration and gradually improving visible skin quality.
The foundation’s rapid rise across social channels transports a distinct Italian element: Lumson, founded in 1975 and known internationally for its cosmetic and make-up packaging, packaged both the bottle and the pump for the POREfessional foundation. For professional foundation packaging, Benefit chooses the 30ml Unique frosted bottle with a full round base and 20/400 neck, paired with the AB226 pump fitted with a PEARL 175 actuator in white. This shape is meant to confirm controlled, precise dispensing.
The bottle’s silhouette, soft curves, smooth lines, and a tactile finish have been patterned for recognizability and comfort in the hand. UV screen printing in white and fuchsia presents a bold, premium component associated with Benefit’s playful yet approachable visual language. Decorative choices show the brand’s iconography, referencing the POREfessional line’s aim to smooth pores and minimize perceived imperfections, while the dynamic lettering supports the range’s “fun yet professional” individuality.
Benefit Cosmetics’ choice sits within a broader Lumson portfolio devoted to makeup packaging. The Italian supplier’s assortment spans 45 glass bottles and 7 glass jars extending from 5 to 40 ml across three core patterns like round shapes providing traditional cylindrical lines ideal for diverse formulas, square possibilities that convey refined, architectural styling, and a special setup defined by distinctive silhouettes, comprising soft contours and elliptical profiles for products necessitating a strong visual personality.
23 January 2026
23 January 2026
23 January 2026
23 January 2026