CavinKare's hair colour brand Indica Easy has unveiled a fresh packaging style across its complete portfolio, evaluating a new chapter in the company’s journey. The fresh packs, now introducing brand ambassador Tamannaah Bhatia, were revealed at a special event observing the brand’s continuous progress and its responsibility to stay relevant to the requirements of today’s customers.
The pattern refresh has been rolled out through the entire Indica Easy portfolio, comprising 18ml, 25ml, 90ml and 180ml packs. With current visual recognition and refreshed packaging aesthetics, the new packs are planned to improve shelf visibility while improving the brand’s connection with customers across the country.
For years, Indica Easy has been synonymous with a handy and easy-to-use hair colouring formulation. The fresh packaging shows the brand’s radiant personality and current outlook while preserving the conviction and familiarity that customers linked with Indica Easy.
Recognized for offering rich hair colour in just 10 minutes, Indica Easy continues to cater to customers looking for a quick, hassle-free, and useful at-home hair colouring experience. The choice is available in four shades – Natural Brown, Natural Black, Dark Brown, and Burgundy.
The presentation event brought together customers, media and shareholders to praise the brand’s refreshed character and its sustained commitment to presenting convenient hair colouring options.
Indica introduced new packaging with a wide range of hair colours and a new brand ambassador. This innovation in the packaging industry supports breaking the monotony and adding a new element. Such enhancement helps to appeal to consumers and promote the growth of the brand. The plastic packaging ensures the safety of the products while stored for a longer period. The company has introduced new vibrant packaging to transform the user experience. These are made conveniently and with an easy-to-handle locking system that encourages people to use such products. The packaging is designed with a focus on enhancing premiumization and distinguishing this brand from others in a crowded industry. It is a strategy that has helped the company to grow significantly. The rising sustainability demand and eco-consciousness have pushed the brand to change its packaging and helped it attain its reliability among consumers. It is introduced with a wide range of quantities, which has enhanced consumers’ convenience and raised its adoption in the industry.
The plastic packaging market is projected to reach USD 664.65 billion by 2035, growing from USD 451.11 billion in 2026, at a CAGR of 4.4% during the forecast period from 2026 to 2035.
The rising concern towards the safety and integrity of products while transporting or storing has fuelled the demand for this packaging sector. These are lightweight and cost-effective solutions that support the expansion of the packaging industry. It protects products from light, air, and moisture while transporting and enhances the shelf life of the products. It maintains the quality and texture of the products that support long-term storage without compromising the quality of the hair colour. These are easy-to-carry and convenient-to-use packaging types in the hair colour industry.
The on-the-go packaging market is forecasted to expand from USD 2.26 billion in 2026 to USD 3.60 billion by 2035, growing at a CAGR of 5.3% from 2026 to 2035.
The rising trend for convenient packaging has fuelled innovation in this sector. These are sustainable, cost-effective, and convenient packaging options that can be easily customized according to the requirements. With effective locking and unlocking zippers, this packaging is manufactured to add convenience for the consumers. With the increasing travelling culture among youth, such packaging helps in hassle-free handling. These are highly customizable and can be produced in a wide range of sizes and formats.
Indica is a well-known company that produces packaged hair colour with noise, heat, vibration, and insulation management. It is a part of Indian FMCG major CavinKare and was established in 1995. It is widely popular due to the production of ammonia-free hair dye with an easy-to-use shampoo-based formula. The company prioritizes the formulation of chemical-free hair colour with a wide range of shades.
Rajat Nanda, Business Head, Personal Care Division, CavinKare, expressed, “Indica Easy has experienced a robust relationship with customers over the years by making hair colouring modest, convenient and manageable. As the company continues to develop and grow, we felt it was the appropriate time to refresh our packaging and show a more modern personality that shows the aspirations of today’s customers.
“Featuring Tamannaah Bhatia on the new packages additionally strengthens our relationship with audiences while strengthening the trust and familiarity that the company stands for,” Nanda expressed.
Tamannaah Bhatia expressed, “Hair colour has become a crucial part of how people present themselves and feel assured. The new packaging is vibrant, modern and shows the energy of today’s customers. I am thrilled to be part of this excursion and look forward to investigating how customers adopt the new packs.”
17 July 2026
17 July 2026
17 July 2026
17 July 2026