JDE Peet’s Launches New Innovation Lab in Utrecht to Drive Coffee Innovation

JDE Peets Launches Revamped Innovation Lab in Utrecht to Drive Coffee Innovation

JDE Peets N.V. is a leading company in the tea and coffee market, with its roots tracing back to 1753. The company commercializes products on different distribution platforms like online sales, renowned coffee shops, and retail. JDE Peet delivers excellence to businesses and consumers. Recently, the company has launched its fully structured modular innovation laboratory in Utrecht, the Netherlands, to leverage the groundbreaking advancements in future-generation coffee.

With the new facility comes the expansion of the manufacturing process, the reach of tech packaging, and other operations. The facility highlights the companys dedication to consistently scaling customer-led innovations. Additionally, it supports the smart recognition of JDE Peets worldwide R&D center in Utrecht. The innovation lab’s impressive modular setup allows teams to establish new coffee products, packaging materials, and processes smoothly. Further, it can be scaled at the fastest frequency globally throughout JDE Peets manufacturing network.

This key investment is an achievement in the current opening of the companys creative facility in Joure, the Netherlands. The facility targets the development of next-generation freeze drying and extraction technologies with the merged investment of €8 million.

The chief R&D officer at JDE Peets, Carolyn Adams, said,

“Were proud and excited that our next generation of coffee innovations will be established in the native of loved and oldest brands Douwe Egberts. The spectacular modular setup of our innovation lab allows us to quickly respond to consumer insights and lead the scaling of new formats and flavors covering cold, wet, dry, or hot, leading to full factory production.”

The JDE Peets concentrates more on its packaging sustainability and technology via the Common Grounds program. The company stands strong with its long-term goal to make its packaging recyclable, compostable, and reusable by 2030. With its suitable technology developing environment, the company is committed to promoting reduced waste and recycled-ready materials. Its pods and single-serve packaging have gained traction in its single-serve product lines.

The facility might contain new advancements to the packaging structure and some technological goals to pursue. In the near future, the company might partner with leading tech companies, as the trend revolves around those who follow it. The technological advancement in the sustainability approach will benefit JDE Peets new facility and its long-term goals. The innovation lab will also accelerate the food and beverage market.