Johnnie Walker, the worlds leading Scotch whisky brand, is marking the launch of its new luxury store in Selfridges Birmingham by unveiling an exclusive Johnnie Walker Blue Label Keep Walking x Birmingham Limited Edition bottle. The modified space inside Selfridges first-floor wine shop appeals to visitors to explore the artistry of Johnnie Walker through immersive experiences, expert guidance from brand experts, and limited-bottle personalization and packaging facilities, just in time for the festive period.
Only 100 bottles of the Keep Walking x Birmingham version have been formed worldwide, making it a true collectors item for whisky devotees and proud Brummies.
The pattern celebrates the city iconic skyline, including landmarks like Birmingham Town Hall, the Library of Birmingham, The Rotunda, the Selfridges Building, St. Philips Cathedral, and Old Joe Clock Tower, reflecting Birmingham combination of heritage, invention, and inventiveness. Condensed in shades of royal gold and blue, the bottle seizes the citys spirit of development, intertwined with the brands timeless "Keep Walking" mantra.
At the new Johnnie Walker store, buyers can explore the full Johnnie Walker range, from the core Black, Double Black, and Green Labels to the rare Blue Label, as well as other premium whisky brands from the wider Diageo portfolio, including Singleton, Talisker, and Lagavulin. Guests can also relish complimentary premium gift packaging and etched bottle modification, making it the perfect destination for festive gifting.
Whether bought as an accountable collectors product or a meaningful Christmas gift, the Johnnie Walker Blue Label Keep Walking x Birmingham edition exemplifies the core of premium gifting with local soul. Johnnie Walker Blue Label Keep Walking x Birmingham Limited Edition bottle RRP £190 available solely at Selfridges, Birmingham.
Whisky brand Johnnie Walker has launched a new shop in Selfridges, Birmingham, and introduced a limited-edition bottle. The Johnnie Walker Blue Label Keep Walking x Birmingham Limited Edition bottle will be announced, with only 100 produced worldwide. The new bottle will be sold solely at Selfridges Birmingham for £190, in a collaboration between the retailer and the alcohol brand.
26 January 2026
26 January 2026
23 January 2026
23 January 2026