Rexona is a well-known deodorant and antiperspirant brand originally developed by Australian physician Alice Sheffer. The brand has gained widespread popularity for its signature motion-activated technology, which releases bursts of fragrance when you move, helping to keep you fresh for up to 72 hours while combating sweat and discomfort. Rexona offers a broad range of products, including roll-ons, creams, sticks, and aerosol sprays, catering to different preferences and lifestyles. Today, the brand is marketed worldwide and, in some regions, is sold under alternative names while maintaining the same formulation, performance, and quality standards.
After experiencing immense profits and recognition worldwide, Rexona has introduced a new sports-themed spray, specifically for Australia, its homeland. The packaging design is top-notch and is visible on the company’s 72H Advanced Protection aerosol deodorant range. This range of new sports themed product is on the Woolworths supermarket racks in Australia. It’s a very thoughtful idea, as the celebration doubled the joy in the victory that Rexona has been enjoying for ages.
The Australian Rules Football and Rugby Union, Rugby League inspired Rexona to launch the special packaging highlighting three designs expressing the excitement and pumping up the sports environment in the region among all Rugby lovers. The packaging reflects the company's supportive and cheering attitude toward its tied RIVALS sports competition program. This time, Rexona is up with a sports spirit approach, which is smartly revealed on Rexona’s new sports-themed packaging.
To double the excitement, Rexona will give 1,000 prizes involving athlete meet-and-greets, Woolworths gift cards, signed merchandise, and trips to Hamilton Island. The promotion of this new themed product will begin from 2nd February to 17 May 2026. On the 220ml aerosol packaging, there will be a QR code which will take consumers straight to the voting site to select their interest in sport. The results for the same will be screened on a live map, state-wise.
Rexona Marketing Manager at Unilever, Silke Broers, said, “The campaign focuses to mars its brand position in Australia’s sports culture. We’re introducing that skilled mindset out of the stadium and into the shoppers' hands, leaving behind a debate turned moment at the shelf to celebrate.”
It’s a strategic move of the company to accelerate sports marketing to the core. Rexona brilliantly utilized innovative packaging and impressive elements to grab a number of attention and earn the best profit on point of sale. Rexona’s efforts for this program will roll at the screens at the RIVALS program premieres from 1st March 2026 through Foxtel and Kayo sports channels.
12 March 2026
12 March 2026
12 March 2026
12 March 2026
