UPM has announced UPM Circular Renewable Black to stand out in the crowded packaging market. This new black represents innovation and creativity in promoting sustainable packaging with a distinct color. UPM's new color strategy has captured the attention of major packaging companies. Incorporating this color into the company’s portfolio will enhance its brand presence and recognition.
The UPM Circular Renewable Black is the first-ever carbon-negative, bio-based, and near-infrared (NIR) detectable pigment. This enables premium packaging solutions that combine innovative design with strong sustainability and recyclability features.
For brand voice, the storyline, packaging, and overall commercialization strategy depend on the specificity, sustainability, appeal, and color of the packaging, along with the product's value. Choosing black is not just an attractive choice but also aligns best with recent trends. The brand endorsement works best when it reflects and stays true to the packaging of the products and the personality of the ambassador.
This UPM’s Circular Renewable Black is entering the era of the black solution trend. As observed, most customer demand is for black, so this idea will align well with audience preferences. It will strengthen brand integration. For over decades, black packaging has mainly been associated with recycling challenges, since the pigments are made from carbon black. This suppresses NIR detection and makes the materials hidden, which often goes unnoticed during sorting at recycling facilities.
UPM has viewed this challenge as a task to shift towards sustainable packaging. UPM’s new pigment is made from carbon black derived from renewable lignin and has been certified by third-party standards such as ISCC, FSC, and PEFC Plus. It provides a deep black color to add a touch of premium aesthetics.
The full NIR detectability for the smooth recyclability and a carbon-averse presence significantly contributes to environmentally positive and impressive brand solutions. This new approach is a benefit and advantage for brands seeking uniqueness, aesthetics, and an impeccable solution that will promote their brand and enhance its reputation. This innovation is part of UPM’s portfolio of thoughtful CO2-negative solutions, which will be showcased at UPM’s €1.3 billion biomass refinery in Leuna, Germany.
26 January 2026
26 January 2026
23 January 2026
23 January 2026