Archroma Launches New Website to Promote Sustainable Textile and Packaging Solutions

Archroma New Website Promotes Sustainable Options Across the Textile and Packaging Value Chains

Image Credits: Archroma

Archroma, a worldwide provider of specialty chemicals in the direction of sustainable solutions, currently launched a completely reshaped website (www.archroma.com), aimed at improving consumers' experience and quickening the transition to more sustainable choices across the textiles, packing, and paper value chains. Entrenched in Archroma’s sustainability-influenced mission, the new online platform is intended to support manufacturers and brands in making smarter, science-based decisions that decrease ecological impact. With this introduction, Archroma supports its pledge to allow a more sustainable upcoming through invention, transparency, and available technology.

The new packaging technologies segment showcases advanced resolutions for an extensive variety of markets and applications. Companions to the website will see how Archroma allows circular packing with more sustainable chemistry, straddling the whole value chain. The invention section will highlight the newest innovation resolutions and thought leadership content. Textile Effects resolutions can be discovered by end-use market or invention theme. A new worker-friendly SUPER SYSTEMS+ tool carries interactivity to the dyeing, creation portfolio, straddling research, denim, printing, and finishing. It leads workers to choose the right low-influence structure for a detailed market, end-use section, fabric, and shade, based on exclusive sustainability goals, compliance supplies, and performance goals.

VP Global Marketing and Strategy, Archroma Textile Effects, Dhirendra Gautam, expressed, “The new website comes at a pivotal time for our industries, where increasing demand for lower-impact solutions – along with more stringent regulations and standards – is making sustainability a business imperative for everyone. More than a visual refresh, our upgraded website reflects our commitment to helping customers navigate fast-changing, competitive markets with smart, sustainable, accessible solutions.”

Marketing and Sustainability, Archroma Packaging Technologies, Lisa Clark, expressed, “As experts in specialty chemicals, Archroma delivers color, protection, and purpose to everyday materials. Our new website brings to life our broad portfolio in Packaging Technologies, which enables the shift to more sustainable solutions from pulp and paper to packaging, as well as tissue & toweling, and building & construction.”