Avery Dennison Launches Recyclable RFID Label for PET Packaging

Avery Dennison Advances in PET Packaging with the Launch of RFID Label

Image Credits: Avery

Avery Dennison, a leading global material science and digital identification solutions company known for its diverse range of products and services, including RFID inlays and labels, has made an advancement in sustainable packaging with the introduction of the industry’s first radio-frequency identification (RFID), which is recognized by the Association of Plastic Recyclers (APR) for its compatibility with the PET recycling stream.

The new label is specially designed to enhance the recyclability of PET products, mainly used in consumer goods like bottles and food containers. It uses Avery’s proprietary CleanFlake adhesive technology, which allows for separation from PET during the mechanical recycling process. This becomes crucial in reducing contamination that affects the efficiency of the operations.

The brands are implementing the technology to make their PET packaging more compatible with the recycling process, which can help in addressing the growing demand for sustainable packaging. The top 50 brands in the consumer-packaged goods industry have almost committed to recyclability and waste management targets.

Pascale Wautelet, Vice President of Global R&D and Sustainability at Avery Dennison, said, "RFID technology is essential for effective and sustainable management of supply chains, supporting brands with greater inventory visibility and product traceability." The APR's recognition of this label is viewed as a pivotal step in advancing circular packaging and promoting sustainable material use.

The Plastic Industry Association (PLASTICS) retains tabs on developing technologies, including RFID and numerical watermarking, to keep members informed and organized, noted Senior Vice President of Sustainability Patrick Krieger. RFID technology helps varied applications comprising record management, supply chain tracking, admittance regulator, payment schemes, retail security, and safeguarding the drug supply chain, contributing to businesses' enhanced efficacy, correctness, and real-time perceptibility of properties while decreasing manual labor costs.

The CEO of APR, Steve Alexander, mentioned that the increasing recyclability of packaging is crucial for brands that have committed to sustainable targets and the circular economy. He mentioned that innovation and technology are playing an essential role in driving these efforts, enabling smarter packaging solutions.

The company plans to make this APR-recognized RFID technology available later this year, which will assist the brands in achieving their recyclability objectives.