Bel Group Switches Mini Babybel Packaging from Cellophane to Recyclable Paper

Bel Group Shifts Mini Babybel Wrap from Cellophane to Recyclable Paper

Bel Group is altering its iconic Mini Babybel brand by changing its outer packaging from bio-based, home-compostable cellophane to recyclable, sustainably obtained paper. The shift helps Bel’s roadmap to make 100% of its packaging recyclable and home-compostable by 2030 and align with increasing customer expectations around ecological accountability. “We have created a thoughtful option: to put invention at the facility of healthier and more accountable food for all, available at scale and humble in natural properties,” expressed Béatrice de Noray, EVP in charge of Growth at the Bel Group.

Unlike packing for dry snacks or ambient goods, packing for pressed cheese must withstand moisture, oxygen exposure, transportation, and temperature fluctuations. And it has to do so while preserving the cheese’s familiar taste and texture. Transitioning from cellophane to paper meant rethinking the complete protection process. “This is far more than a simple resource swap. It needs to rethink the complete protection process to confirm quality and security at every stage from construction to consumption,” expressed Delphine Chatelin, VP of Research, Innovation, and Development, Bel Group.

Béatrice de Noray, Executive Vice President in charge of Growth at the Bel Group, said: “Renovating our manufacturing and consumption replicas is one of the utmost challenges of our time. At Bel, we choose to put invention at the heart of more accountable and accessible food for all. This desire sits at the heart of our development plan and guides the growth of our brands, manufacturing processes, and packaging. Babybel® has been part of families’ lives for more than 70 years. Its exclusivity lies in both its widespread appeal and its capacity to adapt to diverse usage, food cultures, and societal contexts.

Now, its packaging arrives at a new chapter, one that reinforces what makes Babybel® iconic: an applied, convivial, and promptly identifiable portion. By proceeding with its packing, we are taking an operational step in our journey, exemplifying the mixture of accountability and performance that describes Bel’s DNA.”

Delphine Chatelin, Director of RID at the Bel Group, expressed:

“Transitioning Babybel® to paper packing is a true practical and industrial challenge. It is not only about substituting one resource with another, but it also needs rethinking the complete protection process to confirm product quality and security from manufacturing to consumption.”