Coca-Cola Unveils Ratha Yatra-Themed Kinley Bottles to Celebrate Odisha’s Culture

Coca-Cola Launches Ratha Yatra-Themed Packaging

Image Credits: Coca-Cola

Through its varied portfolio of brands comprising Sprite, Coca-Cola, Maaza, Thums Up, Limca Glucocharge, Fanta, Limca, Charged, and Kinley, Coca-Cola India will improve the festive fervour with wide-scale accessibility, immersive brand beginnings, and deep cultural incorporation. The corporation will also substitute economic authorization by helping local vendors and stores and influencing tangible social and ecological impact. The corporation will be introducing a special version of Ratha Yatra-themed packing on its packaged drinking water brand named ‘Kinley,’ rejoicing Odisha’s rich traditions and generating reminders that resonance with the pride of the area.

Coca-Cola India will announce reasonable pack choices, making its beverages nearby to attendees during the celebrations. Guests will experience iconic out-of-home (OOH) exhibitions, cooler wall, and other initiations across high-footfall sites along temple ways, highway outlets, beach stretches, local kiosks, markets, and transit hubs. The hydration wagons along the way will generate economic opportunities for local sellers and micro-businesspersons who provide chilled beverages to customers during the yatra. These initiations highlight Coca-Cola’s commitment to delivering a rich and pleasurable experience for attendees.

Hindustan Coca-Cola Beverages (HCCB) and Anandana (The Coca-Cola India Foundation) in collaboration with Y4D Foundation, Odisha Development Management Programme (ODMP), Puri Municipality, and District Administration (Puri), have flagged off the ‘Used PET Bottle-Free Ratha Yatra 2025’ inventiveness to support in managing plastic wastage at the time of the festival. As part of the campaign titled Maidan Saaf, the campaign's goals are to significantly decrease plastic litter with city-wide assembly and public engagement, through beach cleanings, plog runs, and consciousness determinations. The programme will organize more than 180 skilled volunteers and install 200 PET gathering bins across choice high-footfall regions in the city.

Vice President, Franchise Operations, Developing Markets, Coca-Cola India and Southwest Asia, Vinay Nair expressed, “Ratha Yatra stands as one of Odisha’s most significant cultural occasions, marked by its scale and deep community participation. At Coca-Cola India, we aim to keep consumers refreshed and hydrated throughout the yatra by ensuring our beverages are readily available across every touchpoint. We are committed to creating meaningful experiences and social impact through multiple initiatives that raise awareness on recycling to inspire collective action.”