Dove Men+Care Teams Up with JDO for Bold New Deodorant Packaging Design

Dove Men+Care Partners with JDO for Deodorant Packaging

Image Credits: Dove Men+Care

Dove Men+care, a leading men’s grooming product line, has launched a fresh deodorant line with the help of JDO, a leading design agency. The partnership came from the rising requirement of packaging that grabs the public's attention and gives a premium product image to the consumers.

The new design eliminates additional details and highlights the key brand elements in the new bottle look.

The new look of the product includes a strategic focus anchored by a curved shape behind the logo on a dark grey base. This new packaging design adds value and meaning to the product and helps in maintaining the brand consistency, supporting future innovation. The new design is also expected to help the brand gain a special shelf presence in the distribution networks.

The scent of the deodorant is shown using close-up photos with bright colors and natural details that highlight a major growth factor, helping them to emphasis the new benefits of each product variant.

Ray Smith, creative director, JDO, said,

“Our challenge was to create a look that’s as purposeful as it is striking. The curved brand asset on a clean graphite-grey backdrop gives the brand’s logo a strong, consistent home, while the bold macro imagery celebrates the vast range of products across multiple formats. The result is a design system that feels instantly Dove Men+Care and leaves plenty of room for the brand’s ambition for growth.”

The associate director of Dove Dennis Chua also said that the packaging of Dove Men+Care stands for care, connection, and confidence in the design, making it more meaningful and visually aesthetic.“JDO’s work has elevated our range, creating a framework that not only enhances the product’s premium appeal but also empowers men on their self-care journeys.” He added.