L’Oréal Teams Up with Nvidia to Launch AI Beauty Platform at VivaTech

L’Oréal and Nvidia Explore AI’s Potential with with AI at VivaTech

Image Credits: L’Oréal

L’Oréal Groupe and Nvidia declared a new AI partnership at VivaTech, Europe’s major tech display. This collaboration permits new inventions, opening with Noli, which is a first-of-its-kind, AI-driven multi-brand beauty market founded by L’Oréal. L’Oréal is the foremost worldwide beauty brand to implement Nvidia’s initiative-grade AI into its processes. The Groupe has now united AI technologies into its corporate portfolio in partnership with Appier AI and IBM. L’Oréal and its companion network will influence the Nvidia AI Enterprise platform for fast expansion and placement of AI, like the grading of 3D digital interpretation of L’Oréal goods, for a union of generative AI and physical AI, increasing creative potential.

Chief Digital and Marketing Officer, L’Oréal Groupe, Asmita Dubey, expressed, “Our focus is to drive unparalleled consumer engagement, with both creativity and technology, as transformative technologies such as gen AI & agentic AI redefine our consumer expectations.”

The 3D digital version of goods, united with generative AI, enables more inspired, hyper-scalable operations that progress customer engagement around influencer marketing, social media, and e-commerce. Creaitech also goals to decrease production timelines from several weeks to days, and internal AI structures permit the in-house formation of thousands of contained possessions every month. Noli is a first of its kind AI driven multi-brand market creation, founded and supported by L’Oréal Groupe. Its usages include influential AI diagnostics and apparatuses erected from over a million look scan data facts and the study of thousands of invention preparations. Noli then interprets the beauty profile of each user, acting as a Beauty Matchmaker to interpret handlers’ exclusive beauty outlines to endorse personalized goods.

Noli.com AI Refinery is afresh launched and advanced in partnership with Nvidia and Accenture and is presented on Microsoft Azure. It allows rapid research, mountable personalization, and accountable AI placement. This progressive AI platform allows Noli to experiment, organize, and familiarize its contribution, adapting to customer requirements and behaviours.