The global smart packaging for retail & e-commerce market for retail and e-commerce is growing fast and is expected to generate hundreds of millions in revenue between 2025 and 2034, helping transform sustainable transportation. Leading companies are actively pursuing acquisitions and mergers to develop advanced smart packaging technologies. This market includes packaging solutions that use digital, functional, and interactive technologies to improve product safety, traceability, customer engagement, and supply chain efficiency.
Smart Packaging for Retail & E-Commerce Market Key Players
- Amcor Plc
- Avery Dennison Corporation
- Stora Enso
- Sealed Air Corporation
- DS Smith Plc
- Smurfit Kappa Group
- Thinfilm Electronics ASA
- Constantia Flexibles
- Zebra Technologies
- RR Donnelley & Sons Company
- Huhtamaki Oyj
- Identiv, Inc.
- WS Packaging Group
- Syntegon Technology
- Checkpoint Systems
- PakSense (Emerson)
- Systech International
- Multivac Group
- Scanbuy Inc.
- Toppan Printing Co., Ltd.
Latest Announcements by Industry Leaders
- In February 2025, Christine C. Akselsen, CEO of Kezzler, stated that the acquisition of Scanbuy's Smart Packaging aligns the expertise of two pioneering companies, positioning Kezzler to redefine what's possible in product transparency and traceability. The potential to integrate smart packaging and SmartLabels, which are currently in use across 100,000 product lines in the U.S. alone, with Kezzler company’s capacity to gather, organize, and disseminate product traceability data on a large scale is made possible by the combination of Kezzler and the Scanbuy smart packaging footprint.
New Advancements in the Market
- In June 2025, at the AIPIA & AWA Smart Packaging World Congress 2025 in Amsterdam, June 23-24, 2025, Identiv, Inc., a leader in RFID and BLE-enabled Internet of Things (IoT) solutions, showcased its most recent smart packaging solutions for supply chain information and Digital Product Passports (DPPs). Brands are empowered to track product provenance, support sustainability and regulatory compliance objectives, and interact directly with consumers due to these NFC and BLE- and BLE-enabled packaging solutions.
- In March 2025, ULMA Packaging presents its new line of high-performance TX thermoformers, a packaging solution that is intended to address the issues facing the food industry, with a particular emphasis on digitalization, sustainability, and production efficiency.
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