The global track and trace packaging market will grow from USD 6.97 billion in 2025 to USD 19.35 billion by 2034, at a CAGR of 12.02%. Track and trace packaging uses technologies that help identify, verify, and trace products across the supply chain. These systems play a key role in fighting counterfeiting, ensuring supply chain transparency, meeting regulations, and managing product recalls.
Top Track and Trace Packaging Market Players
Latest Announcements by Industry Leaders
- In April 2025, Denise Mathieson, head of packaging design & delivery at Waitrose, stated that the company can make better decisions that promote a circular economy by using Polytags technology to obtain previously unheard-of insights into how their packaging is recycled. This program supports a commitment to cutting down on single-use plastic waste and is consistent with the companys ongoing sustainability initiatives. In order to bring about significant change at the industry level and eventually help the UKs recycling system become more open and efficient.
New Advancements in the Market
- In April 2025, Waitrose plans to monitor the amount of single-use plastic packaging that ends up in landfills by tracking it from its stores to recycling facilities. Packaging will be tagged with "invisible UV tags" in collaboration with AIPIA member Polytag. These tags will be read and recognized when the package is placed on a conveyor belt at one of the 12 Materials Recovery Facilities (MRFs) in the United Kingdom.
- In June 2025, at the AlPIA & AWA Smart Packaging World Congress 2025 in Amsterdam, June 23–24, 2025, Identiv, Inc., a leader in RFID and BLE-enabled Internet of Things (IoT) solutions, will showcase its most recent smart packaging solutions for supply chain intelligence and Digital Product Passports (DPPs). Brands are empowered to track product origin, support sustainability and regulatory compliance goals, and interact directly with consumers thanks to these NFC and BLE-enabled packaging solutions.
- In May 2025, Trackonomy, a leader in enterprise logistics innovation, announced the public launch of LastMile solutions, a revolutionary technology for logistics executives struggling with issues like missed deliveries, expensive manual scanning, blind handoffs to third-party contractors, blind handoffs, and lack of visibility, all of which impede efficient customer service.
Become a valued research partner with us, please feel free to contact us at sales@towardspackaging.com
