Labeling Machine Market Size, Share, Manufacturer 2023-2033

Labeling Machine Market Size to Set USD 4.00 Bn by 2033

The report covers Labeling Machine Market Segments -  By Technology (Pressure Sensitive/Self-Adhesive Labelers, Glue-Based Labelers, Sleeve Labelers, Others), By End-Use (Food & Beverages, Pharmaceuticals, Personal Care, Chemicals, Others), By Region (North America [U.S., Canada, Mexico], Europe [U.K., France, Germany, Italy, Spain, Rest Of Europe], Asia Pacific [China, Japan, India, South Korea, South-East Asia, Rest Of Asia Pacific], Latin America [Brazil, Argentina, Rest Of Latin America], Middle East & Africa [GCC Countries, South Africa, Rest Of Middle East & Africa]). The report offers the value (in USD Billion) for the above segments.

Market Overview

The global labeling machine market size is estimated to reach USD 4.00 billion by 2033, up from USD 2.79 billion in 2023, at a compound annual growth rate (CAGR) of 3.84%.

Labeling Machine Market Revenue, 2023 - 2033

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Labels are applied to products or packaging using a labeling machine. Some labeling machines can also produce labels in addition to applying them. The market is filled with a variety of labeling machines, from high-production machines that enable total automation to the manual tools that only allow for basic label dispensing. These machines are high in demand from various industry verticals.

The increasing demand from consumers for product diversity coupled with the growing stringent regulations for serialization and labeling is expected to contribute to the growth of the market during the forecast period. Additionally, the increasing automation in manufacturing processes across various industries like food and beverage, pharmaceuticals and consumer goods also expected to drive the growth of the market in the near future. Moreover, the growing e-commerce sector as well as the need for accurate logistics is also anticipated to contribute to the growth of the market in the years to come.

  • Labels printed in color allow businesses to market their brands to consumers more successfully. Due to this, a number of vendors regularly use color printing labels, which helps them concentrate on the selling points of their goods and strengthens their ability to retain the branding message.
  • As the demand for ultra-cold cryogenic storage rises, cryo labeling is expected to continue growing. Cryogenic labels are designed to operate and work well at temperatures below freezing.
  • There is an increase in adoption of expanded content label design. The ideal multipage solution that has room for extra information is the extended content label. Market leaders like Star Label Products, CCL Industries, Label Impressions Inc., Consolidated Label Co. and other competitors have adopted this new method of expanded content labeling.
  • North America is expected to grow by considerable CAGR of 2.42% owing to the high industrial automation, stringent regulatory standards as well as presence of a well-established manufacturing sector.
  • Asia Pacific held substantial share of 40.24% in the global labeling machine market. This is due to the growing middle-class population coupled with the increasing consumer demand for packaged goods.

Market Drivers

Presence of Regulations for Labeling

Regulations governing labeling are important in assuring that items are utilized by everyone properly and safely. However, regional criteria for regulatory labeling compliance might vary and new regulations are frequently adopted to update the labeling documentation.

For Instance, 

  • In March 2024, to determine the overall performance of the grid-connected solar inverters with no storage, the Bureau of Energy Efficiency (BEE) introduced the Standards and Labeling Program. Significant advantages are expected to result from the introduction of the approval label for grid-connected solar inverters, with a projected 21.1 billion kWh in energy savings from the fiscal year 2024–25 to 2033–34.
  • In June 2022, to assist Canadians in making smart food decisions, the Minister of Health introduced new nutrition labeling standards for packaged foods. According to these regulations, packaged foods that are rich in sugar, sodium, or saturated fat must have a new symbol on the front.
  • In June 2021, the new Food Safety and Standards (Labelling and Display) Regulations were introduced by the Food Safety and Standards Authority of India (FSSAI). Numerous questions that had emerged since the standards' origin have been resolved with a thorough revision.

The goal of the new legislation is to empower customers to make knowledgeable decisions about the food they buy, not just from packaged food goods but also from restaurants and online retailers.

Due to these regulations, there is a greater need for labeling machines that can apply labels precisely and accurately to stop the tampering, protect the consumer safety as well as preserve the product integrity. Also, the need for creative and trustworthy labeling solutions is growing as the companies work towards meeting these strict regulatory requirements which is further fueling the growth of the market.

Market Restraints

Inconsistent Labeling Practices

Numerous supply chain participants are involved in the complex labeling procedure. It's a process that also has to deal with constant changes in laws, rebranding, mergers, downsizing, scaling up or down, and economic ups and downs. It takes no effort for the labeling process to get complicated with so many factors that must be taken into account.  Redundancies and errors are common when labeling procedures become segregated and supply chain visibility is restricted. This may result in higher expenses since errors and inferior procedures may result in relabeling.

Suppose a medical equipment company is expanding into a new international market. As they strive to satisfy the requirements of localization and legislation for that particular place throughout their supply chain, this company may encounter difficulties with global labeling. This inadequate visibility increases the likelihood of mistakes and misunderstandings and this in turn is likely to limit the market growth during the forecast period.

Market Opportunities

Transition to Eco-Friendly Solutions

Any label on a product that points its attention to environmental safety relative to others is considered a sustainable label. Recyclable labels reuse materials rather than adding to the need for additional resources for producing new labels. Since so many consumers prefer environmentally friendly products, sustainability has become a top priority for many businesses. Customers who buy eco-friendly products are informed that they are choosing a more sustainable and environmentally mindful product. Certain customers only purchase products knowing that they are protecting the environment through utilizing products with eco-friendly labels and packaging. Customers may choose to buy these goods over those of a rival if the label tells them of the product's lower environmental impact.

Furthermore, gen Z and millennials are well known for supporting firms that engage in the ethical company procedures like environmental sustainability with their purchases. Within this influential purchasing group, enhancing the brand with the use of sustainable product labels might help in building client loyalty. Companies who fully adopt the eco-friendly aspect not only attract environmentally conscious clients, but also strengthen their brand and support in the healing of the earth.

Key Segment Analysis

Technology Segment Analysis Preview

Labeling Machine Market Share, By Technology, 2023

The pressure sensitive/self-adhesive labelers segment dominated the market with share of 39.27% in 2023 and is likely to grow at a CAGR of 3.84% during the forecast period. Pressure-sensitive labels are self-adhesive labels with a permanent or removable application option that can be applied without the need for water, solvents, or heat.  These labels work well with practically any product, regardless of price range. These are widely adopted by various industries including foods beverages, consumer product, beauty and personal care, chemicals and even durable industrial applications. Furthermore, most of the companies are focusing on offering these labels with more advancement along with sustainability which is also expected to support growth of the segment in near future.

Labeling Machine Market for Pressure Sensitive/Self-Adhesive Labelers Revenue, 2023 - 2033

For Instance,

  • In August 2023, Avery Dennison unveiled its most recent advancement in linked packaging along with two new decorative linerless options for pressure-sensitive labels that include patented micro-perforation technology. The goals of the AD LinrSave and AD LinrConvert are to reduce label waste, reduce CO2 and water footprints as well as improve the value and shelf appeal of pressure-sensitive labels.
  • In March 2023, Avery Dennison Corporation expanded its Sustainable ADvantage solutions in Asia Pacific with the introduction of AD XeroLinr DTTM, its direct thermal (DT) linerless label portfolio. The goal of AD XeroLinr DTTM is to lower the total logistics time and cost while boosting productivity and sustainability.

End-use Segment Analysis Preview

Labeling Machine Market Revenue, By End-use, 2023 - 2033

The food & beverage segment held largest market share of 42.35% in 2023. The primary driver of the food and beverage segment is the growing regulatory compliance and safety standards to guarantee the product safety as well as the consumer protection. Furthermore, the increasing consumer demand for transparency is also expected to contribute to the growth of the segment in the global market. One way that consumers can learn more about the food they are considering to purchase is through the food labels. Consumers are likely to reduce the risk of foodborne disease and allergic responses by correctly adhering to the information on food labels, which includes handling directions, expiration dates and allergy warnings.

Regional Insights

Labeling Machine Market APAC, EU, NA, MEA, LA Share

Asia Pacific dominated the global labeling machine market with 40.24% of the share of the total market in 2023.  The growing production capacities across various industry sectors such as food and beverage, pharmaceuticals and consumer goods is anticipated to support the regional growth of the market. Furthermore, the growing middle-class population along with the increased demand for packaged food & beverages is also expected to contribute to the regional growth in the global market. Moreover, the increasing volume of online shopping across the region is also likely to contribute to the growth of the market in the region.

North America is expected to grow at a considerable CAGR of 2.42% in the labeling machine market during the forecast period. This is owing to the strict regulatory frameworks governing the labeling requirements in the US and Canada.  Furthermore, the growing demand for customized labeling to differentiate products to meet specific consumer preferences is also expected to augment the growth of the market in the region within the estimated timeframe. Europe is also likely to grow at a substantial CAGR in the coming years owing to the changes in customer demands along with increased need from the food, pharmaceutical and personal care industries.

Recent Developments by Key Market Players

  • January, 2024: In response to the increased demand for transparency in the supply chains, Domino introduced its new Mx-Series print and apply labeling machines featuring automated, fully integrated, GS1-compliant coding of products and pallets. The Mx-Series printers have a lesser overall footprint than earlier labelers, making integration easier, and are designed to work in a variety of manufacturing situations.
  • December, 2023: The strategic partnership between Guangzhou Haotian Machinery Manufacturing Co. Ltd and Xaar was announced along with the introduction of the HTP-220/330 digital label embellishment machine. The machine serves the increasing demand for embellishment in the production of labels. The HTP-220/330 seamlessly manages graphics, foiling, and embossing in a single process by utilizing Xaar's 2002 printheads, creating a new benchmark for easy to use label printing technology.
  • December, 2023: The European Parliament and the Council agreed on a provisional agreement on the chemical classification, labeling, and packaging regulation (CLP regulation). The brief agreement ensures a high level of protection against chemical hazards, encourages the circularity of chemical products, clarifies and simplifies labels (including digital labeling and adapts the CLP regulation to various forms of trade (such as trade in refill products or online trade).

Labeling Machine Market Companies

Some of the key players in labeling machine market are Quadrel Labeling Systems, PRIMERA TECHNOLOGY, INC., Krones, Domino, Sacmi, Sidel, Brother International Corporation, Herma, Brady Worldwide, Inc. and DYMO, Inc., among others.

Labeling Machine Market Segments

By Technology

  • Pressure Sensitive/Self Adhesive Labelers
  • Glue-Based Labelers
  • Sleeve Labelers
  • Others

By End-Use

  • Food & Beverages
  • Pharmaceuticals
  • Personal Care
  • Chemicals
  • Others

By Region

  • North America
    • U.S.
    • Canada
    • Mexico
  • Europe
    • U.K.
    • France
    • Germany
    • Italy
    • Spain
    • Rest of Europe
  • Asia Pacific
    • China
    • Japan
    • India
    • South Korea
    • South-East Asia
    • Rest of Asia Pacific
  • Latin America
    • Brazil
    • Argentina
    • Rest of Latin America
  • Middle East & Africa
    • GCC Countrie
    • South Africa
    • Rest of Middle East & Africa

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About The Author

Asmita Singh is a renowned author and consultant in the packaging industry, known for her deep passion for knowledge discovery and commitment to delivering actionable insights. With extensive experience in implementing advanced research methodologies, Asmita generates high-quality data and meaningful results that drive innovation and efficiency in packaging solutions. Her expertise spans the globe, offering valuable consulting services to businesses aiming to enhance their packaging strategies. Asmitas work is characterized by a dedication to excellence and a keen understanding of the latest trends and technologies shaping the future of packaging.


The global labeling machine market size is estimated to reach USD 4.00 billion by 2033.

The CAGR of labeling machine market is 3.84%.

Asia Pacific held the largest share at 40.24%.

Key trends include the adoption of color printing labels, the rise in cryo labeling, and the increase in expanded content label designs.

Transition to eco-friendly solutions and sustainable labels presents significant opportunities.