Nutraceutical Packaging Market Size | Share | Companies

Nutraceutical Packaging Market Size to Set USD 5.564 Bn by 2032

The report cover Nutraceutical Packaging Market Companies like ALPLA Werke Alwin Lehner GmbH & Co KG, American Nutritional Corporation, Arizona Nutritional Supplements LLC, Comar, CSB Nutrition Corporation, Flex-pack, Graham packaging company, Law Print & Packaging Management Ltd., Medifilm AG, Moluded Packaging Solutions Limited, Nestlé Health Science, Nutra Solutions USA, Orgin Pharma Packaging, PontEurope, Wasdell Packaging Group, as Glanbia, Plc, Abbott Laboratories, Amway, Bayer AG, Vantage Nutrition, Alpha Packaging, Container & Packaging Supply Inc.

Nutraceutical Packaging Market Size and Growth (2023 - 2032)

The global nutraceutical packaging market size is estimated to grow from USD 3.55 billion in 2023 to reach an estimated USD 5.56 billion by 2032, growing at a 5.1% CAGR between 2023 and 2032.

Nutraceutical Packaging Market Revenue 2023 - 2032

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Report Highlights: Important Revelations

  • Global nutraceutical packaging sector is poised for growth, starting at a value of USD 3.556 billion in 2023.
  • The market is expected to grow, reaching an estimated value of USD 5.564 billion by 2032.
  • This expansion is at a consistent CAGR of 5.1% over the period from 2023 to 2032.
  • Anticipating significant growth in North America's nutraceutical packaging market.
  • Increasing demand for nutraceutical packaging in Europe.
  • Rapid rise in nutraceutical packaging for dietary supplements.
  • Recognizing the versatile importance of plastics in nutraceutical packaging.
  • Examining the advantages of bottles in the nutraceutical packaging market.
  • Highlighting the essential role of packaging in vitamin supplements.


The nutraceutical packaging market plays a key role in the maintenance of the efficacy and potency of these products that include supplements, sports nutrition, as well as functional foods. Important tendencies are ecology, convenience, customization, and transparency. The regions of North America and Europe demonstrate substantial increase due to the want of people to stay in good shape and healthy. Plastic Packages become the More Adaptable and Cheaper, but the concerns rise about Sustainability. Bottles are the favorite option due to their asepticity, while vitamins are powering the growth of the industry worldwide. The main strengths involve creativity, sustainability, and taking care of client preferences to stay competitive.

Nutraceutical Packaging: Market Overview

Nutraceutical packaging is a bag-in-box and pouch packaging offer eco-conscious solutions, ensuring the safety and freshness of nutraceuticals from filling to end-use. Utilizing aseptic technology, these products remain shelf-stable and free from preservatives, eliminating the need for refrigeration.

Nutraceuticals, which are obtained from food, can give additional health benefits than just basic nutrition. Packaging is a key factor in protecting these products, particularly moisture as the major problem because of its possible bad effect on the product's performance. The choice of materials and techniques is critical, as it determines the durability and performance of the product.

Nutraceuticals comprise a wide range, including dietary supplements, sports nutrition, functional foods, beverages, and herbal extracts. They have many components including vitamins, minerals, amino acids, omega fatty acids, probiotics, and prebiotics, which require particular packaging to keep each part intact.

The market for nutritional supplements is booming worldwide and is being driven by the desire of consumers to lead a healthier and longer life. The business, Acend, provides the equipment with versatile packaging needs including bottles, blister packages, and stick packs. It is an indicator that customers are growing more and more conscious about the relationship between health and wellness which ultimately leads to increased demand for products that give nutrition and health benefits.

Nutraceutical packaging is not just about holding, but more of maintaining their potency and efficacy. With the growth of the industry, innovative packaging solutions will still play a vital role in providing consumers with quality, safe, and effective products in their effort to achieve better health and wellness.

For Instance,

  • In September 2022, Roquette, a global leader in plant-based ingredients and a major supplier of pharmaceutical and nutraceutical excipients, discloses the acquisition of Crest Cellulose, an excipient manufacturer based in India.
  • Sustainability and Eco-Friendly Packaging: Sustainability has emerged as a significant trend in the nutraceutical packaging market as there is a growing need for green packaging options that reduce plastic pollution and environmental impact.
  • Convenience and On-the-Go Packaging: Convenience is a major trend in the nutraceutical packaging, with the consumers requiring such packaging features as portable, easy to use and convenient for on-the-go consumption.
  • Customization and Personalization: As personalization and customization options become increasingly popular in the nutraceutical packaging sector, brands are now offering tailored packaging options to suit the varied and unique needs of consumers.
  • Transparency and Clean Labeling: Transparency is one of the key factors in nutraceutical packaging. Consumers are demanding for nutraceutical products that have clear and transparent packaging, which states the product information, ingredients, and nutritional values.

Anticipating Impressive Growth in the North America’s Nutraceutical Packaging Market

Nutraceutical Packaging Market NA, EU, APAC, LAMEA Share

The North American nutraceutical packaging market is registering a positive trend since there is an increasing measure of interest from consumers on how to stay on top of the health and well-being game and, consequently, the demand for nutraceutical products is mounting. Consequently, the market for such manufacturing is determined by the need for adept packaging techniques, which have been designed to uphold quality and efficacy of those goods.

The region is seeing a rise in the trend of preventive medicine practice, and customers are, now, interested in products that can keep their overall well-being intact or even can enhance their current health status. "Nutraceuticals" are foods, which are being taken as medicines so as to give more health benefits than just nutrition. Their popularity growth is a fuel for specialized packaging industry.

55% of Americans acknowledge the fact that they are habitual supplement takers. Seventy-four percent of Americans and 83% of dietary supplement users say that they trust the dietary supplement business, a level of trust that has been either fairly equal or equally stable for the past few years. Ninety two percent of the remaining group agree if we say the role of dietary supplements are indispensable in ensuring their health status. This has now jump to 66% of supplement user are sure of the quality and safety of the sports nutrition supplement they are using, and up five percentage points significations increase. North American nutraceutical packaging market is about to experience an impressive rise, that is fueled by consumer expense increase, technology development and creation of laws.

For Instance,

  • In June 2022, Berlin Packaging, the world's largest hybrid packaging supplier®, announced the acquisition of Andler Packaging Group, a value-added distributor of plastic, glass, and metal containers and closures.

Rising Demand of Nutraceutical Packaging in Europe

Vitamins and Minerals Revenue, Europe, 2022 to 28 (In Billion USD)

European nutraceutical market is witnessing the growth which is attributed to specific factors within the region. The other noticeable trend is the preference of food and drinks as a functional supplement rather than taking pills. Probiotic yoghurt and probiotic squeezed juices are most popular among the European consumers. This preference determines the need for packaging designed for such specific formats that include convenience, freshness, and the integrity of the product.

The market for dietary elements containing vitamins and minerals which have been characterized for their great nutrients is steadily increasing. This demand is particularly persistent in the most important markets, like the United Kingdom, France, Germany and Italy. These countries are the most important markets for natural food supplements and plant-based products since the consumers are increasingly prioritizing their health and well-being.

The international nutraceutical industry and the infrastructure for imports which are already well-built are among the significant factors driving the expansion of the European nutraceutical packaging market. More and more consumers are looking for products that are not only nutritious but also contain beneficial health ingredients; thus, innovative packaging solutions become a dependable tool in catering for such ever changing needs.

One of the driving forces of nutraceutical packaging market in Europe is the growing demand for functional food goods in the region, increasing demand for specific ingredients, and the presence of highly developed and mature industry infrastructure supporting both import and export of nutraceutical products.

For Instance,

  • In July 2023, Trilantic Europe, a top-tier private equity firm active at European level, discloses that Dietopack, a subdivision of Doppel Farmaceutici, has been sold to DENTRESSANGLE Capital.

Nutraceutical Packaging Market, DRO


  • The demand for nutraceutical packaging solutions places the accent on product protection and preservation to keep the potency, efficacy, and stability of nutraceutical products unchanged during their shelf cycle.


  • Trending regulatory requirements such as labeling, health claims guidelines introduce uncertainty and challenges in meeting compliance for nutraceutical packaging stakeholders.


  • Incorporation of digital technologies like QR codes, NFC tags, and augmented reality (AR) in nutraceutical packaging draws consumers and provides easy product information and brand interactions. Smart packaging innovations that entail freshness indicators, interactive content, and personalized messages offer a remarkable experience for the consumers thereby driving their brand loyalty and distinctiveness in the nutraceutical market.

Surge in Nutraceutical Packaging for Dietary Supplement

Nutraceutical Ingredients Share, 2023 (%)

The growth of nutraceutical dietary supplements segment is rooted in multiple reasons. there is now an increasing knowledge in consumers, related to optimal health and well-being to which they pay more attention, and therefore the consumption of dietary supplements also grows. These dietary supplements, of which vitamins, minerals, herbal extracts, and other active ingredients are an integral part, are usually in different forms such as capsules, pills, soft gels, and powders.

The population in many regions is aging which will boost the demand for dietary supplements since seniors want to confront age-related issues and remain active. like hectic schedules, poor dietary habits, and stress, lifestyle factors are one of the most common reasons for people to turn towards dietary supplements as they often find dietary supplements as easier ways of meeting their nutritional needs. 35.9% of men under 40 use supplements, but that goes up to 67.3% over 60. 49% of women under 40 using supplements increases to 80.2% of women over 60.

Dietary supplements are consumed for a broad collection of reason from general health to sports nutrition, weight management, joint health or cognitive function. Each product application in particular needs the efficient packaging solutions to maintain the desirable integrity of the product, safety and efficacy.

The dietary supplements product segment is trending upward in the nutraceuticals packaging industry because of the changing consumer trend toward better health and the ever-growing applications of dietary supplements for the maintenance of general health as well as specific health requirements. Imaginative packaging options will be vital in serving this thriving segment of the market.

For Instance,

  • In September 2023, the company of Wellma, dedicated to the development and manufacturing of food supplements, announced Euronovis buy that is Italian company focused on coating and granulation for the nutraceutical sector is acquired.

Versatile Significance of Plastics in Nutraceutical Packaging

The plastic materials have a great significance in the nutraceutical packaging market as a result of the fact that they can be adapted, they are durable and they are cheaper. Regularly used plastics in nutraceuticals packaging include polyethylene terephthalate (PET), high-density polyethylene (HDPE), polypropylene (PP), and polystyrene (PS). PET is one of the most used for the manufacture of transparent bottles and container especially where the transparency, barrier properties to oxygen and moisture are required. The globe produces 141 million tonnes of packaging plastic. HDPE is preferred for its strength and chemical resistance and hence it is a suitable option for bottles and containers used for powders and liquids. The PP is characterized by its flexibility as well as heat resistance which are desirable features for its utilization in the manufacturing of blister packs and pouches. PS is frequently applied to packaging supplements as tray and clamshell designs.

The nutraceutical packaging market is on the upswing, along with the rising preference for food supplements worldwide. Factors including increased health consciousness, aging populace and lifestyle changes leading to the necessity of preventive healthcare are among other factors for this growth. the plastic packaging's convenience as well as affordability makes it an appealing choice for both manufacturers and consumers. There are environmental challenges associated with the increasing use of plastics as well. Therefore, green alternatives, such as biodegradable plastics and recycling strategies, have been gaining popularity among nutraceutical manufacturers.

For Instance,

  • In January 2024, Leader in global packaging TricorBraun revealed that it has acquired Plas-Pak WA, a distributor and manufacturer of plastic packaging based in Perth, WA. Acquisition has strengthened the company's position in the Western Australia market as well.

Exploring the Benefits of Bottles for Nutraceuticals Packaging Market

The predominant packaging decision for nutraceuticals is a bottle because of its versatility and protective qualities. Suit well for drugs in the forms of liquids, capsules, tablets, soft gels, and gummies; they provide a strong, solid casing that protects the contents from any moisture, oxygen, pests, and physical damage. Plastic bottles are the most common type of plastic bottles in the market. PET, white or colored HDPE, and PP plastic are chosen owing to the durability and cost-effectiveness. Glass bottles have also increasingly become popular to meet consumer demand for products that are stylish and transparent and allow them to verify the quality of the drink.

The demand for the development of nutraceutical bottles is seeing a stable growth, with the consumption of plastic bottles expected to reach approximately half a trillion every year as early as 2022. This exponential rise is triggered by the escalating worldwide demand for nutraceuticals which is a result of the growing health consciousness, the fact the populations are aging and the fact that preventive care is the in-trend nowadays. The choice of bottles is due to their adaptability and availability of them, they, in turn, are main factors of the market growth. The advancements in product design and material that emerged in order to meet the ever-evolving consumer trends are certain to contribute to the development of the bottling market over the following years.

For Instance,

  • In April 2024, Berry Global Group, Inc. brings to the table its acquisition of F&S Tool, a specialist in high output, high-efficiency hot runner/injection and high volume of compression molding processing. This acquisition promises additional enhancements to Berry’s global tooling capability and also brings to the table exclusive technologies in the field of closures and bottles that can specifically target high-end growth markets.

Bulk Demand in Offline Distribution Fuelling Growth in Nutraceuticals Packaging

The nutraceutical packaging market is witnessing a strong growth due to two diversified channels of distribution, offline and online. Through the offline distribution channels, including retail stores, pharmacies, drugstores, health and wellness centres and direct sales, there is a bulk demand for nutraceuticals ’packaging. They satisfy different consumer needs, being at the disposal of customers in terms of nutraceutical products from all segments of the market.

The role of nutraceutical packaging is a key element in which products are kept safe during the process of transportation and are beautifully displayed in the outlets. Packaging design is the emphasis on safe product transportation, packaging aesthetics, and regulatory policies which are the mandatory guidelines for all retailers. Packaging materials is chosen to ensure quality, freshness, and shelf progression of the item during the shipping process.

The nutraceutical packaging market is growing at a higher rate as manufacturers and suppliers are understanding the package as the first attracting system, assurance of consumers products safety, and to maintain an advantageous position in the fast-changing environment of health and wellness products.

For Instance,

  • In July 2023, Marico Ltd has engaged in definitive agreements to acquire 58% of a fully diluted share capital of Satiya Nutraceuticals Private Limited.

Key Players and Competitive Dynamics in the Nutraceutical Packaging Market

The competitive landscape of the nutraceutical packaging market is dominated by established industry giants such as American Nutritional Corporation, Arizona Nutritional Supplements LLC, Comar, Flex-pack, CSB Nutrition Corporation, ALPLA Werke Alwin Lehner GmbH & Co KG, Graham packaging company, Law Print & Packaging Management Ltd., Medifilm AG, Moluded Packaging Solutions Limited, Nestlé Health Science, Nutra Solutions USA, Orgin Pharma Packaging, PontEurope, Wasdell Packaging Group, as Glanbia, Plc, Abbott Laboratories, Amway, Bayer AG, Vantage Nutrition, Alpha Packaging, Container & Packaging Supply Inc..  These giants compete with upstart direct-to-consumer firms that use digital platforms to gain market share. Key competitive characteristics include product innovation, sustainable practices, and the ability to respond to changing consumer tastes.

American Nutritional Corporation Ltd. specializes on supplying vendor appropriate solutions customized to the client, putting emphasis on high quality and novel e-marketing concepts necessary for customers with their nutraceutical products.

For Instance,

  • In April 2024, Smart for Life announces the concluding of a contract which will result in the Acquirement of Purely Optimal Nutrtion, a Leading and renowned North American Nutraceutical Company. 

The utilized sustainable packaging solutions, adopted environmentally tackling material and practice measures, by Arizona Nutritional Supplements LLC LLC do not only address their nutraceutical packaging needs but also reduce environmental impact.

For Instance,

  • In November 2023, Arizona Nutritional Supplements, a front-rank customer specialized contract and private label manufacturer of specific vitamins, minerals, and enhancers of major consumer brands, have bought the business back, introducing an age of novelty, townspeople's engagement in self-development and growth.

Comar stands out for its high-end, comprehensive packaging solutions in the nutraceutical niche, which include a broad selection of materials (such as bottles, tubs, caps, and closures), as well as an array of fully customizable design services.

For Instance,

  • In February 2022, Comar, Incorporated, a supplier of custom medical devices and assemblies as well as specialty packaging solutions, announced yesterday that Automatic Plastics Ltd., a contract manufacturer of components created from polymeric urethane resin that is mostly used in the medical device and pharmaceutical sectors, has been acquired.

Flex-pack employs latest tech and flexible package industry to cope up with the fast-changing dynamics of the nutraceutical market, thereby catering to the need of clients who are looking to get an improved efficiency and reduced cost of packaging solutions that also bring for the products more visibility and shelf attractiveness.

For Instance,

  • In February 2024, NBi FlexPack confirmed its creation as a flexible packaging manufacturing entity providing personalized solutions. The manufacturing company, being based in the US, delivers the products within a short turnaround time. The products are shipped in the US as soon as the purchase orders are received.

Nutraceutical Packaging Market Player

Nutraceutical packaging leading market players are ALPLA Werke Alwin Lehner GmbH & Co KG, American Nutritional Corporation, Arizona Nutritional Supplements LLC, Comar, CSB Nutrition Corporation, Flex-pack, Graham packaging company, Law Print & Packaging Management Ltd., Medifilm AG, Moluded Packaging Solutions Limited, Nestlé Health Science, Nutra Solutions USA, Orgin Pharma Packaging, PontEurope, Wasdell Packaging Group, as Glanbia, Plc, Abbott Laboratories, Amway, Bayer AG, Vantage Nutrition, Alpha Packaging, Container & Packaging Supply Inc.

Market Segments

By Products

  • Dietary Supplements
  • Sports Nutrition
  • Functional Foods
  • Functional Beverages
  • Herbal Extract

By Material

  • Plastic
    • (Polyethylene Terephthalate) PET
    • (High-density Polyethylene) HDPE
    • (Polypropylene) PP
    • (Polystyrene) PS
  • Glass
  • Paper & Paperboard
  • Metal
  • Flexible Packaging
  • Biodegradable and Eco-friendly Materials
  • Others

By Packaging

  • Bottles
  • Jars
  • Blisters
  • Bags & Pouches
  • Stick Packs
  • Boxes & Cartons
  • Sprays
  • Containers
  • Others

By Distribution Channel

  • Offline
    • Retail Stores
    • Pharmacies and Drugstores
    • Health and Wellness Centres
    • Direct Sales (MLM companies)
  • Online

By Region

  • North America
  • Europe
  • Asia Pacific

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About The Author

Swapna is a seasoned research consultant with expertise in conducting and analysing complex research projects across various industries. With a deep passion for knowledge discovery and a commitment to delivering actionable insights, Swapna has successfully collaborated with numerous organisations to help them make informed decisions and drive strategic growth. Swapna has developed a strong track record of designing and implementing research methodologies that generate high-quality data and meaningful results. Through careful attention to detail and a meticulous approach. She possesses a diverse skill set, including proficiency in data collection techniques, statistical analysis, and data visualisation. With expertise in both qualitative and quantitative research methods, Swapna is adept at crafting research frameworks tailored to the unique needs and objectives of each project. By leveraging advanced analytical tools and software, Swapna transforms complex data sets into concise and impactful reports that drive actionable insights.

Swapna excels in working closely with clients, understanding their research goals, and translating those goals into effective research strategies. Through clear and concise communication, Swapna ensures that research findings are presented in a manner that is easily understandable and actionable, enabling clients to make informed decisions and drive positive outcomes. She stays updated with the latest advancements in the field, constantly refining her skills and knowledge to provide cutting-edge research solutions. As a research consultant, Swapna is dedicated to helping organizations uncover valuable insights, solve complex problems, and achieve their strategic objectives. With a passion for research excellence and a commitment to client satisfaction, She is a trusted partner in driving evidence-based decision-making and empowering businesses to thrive in todays dynamic market landscape.


Nutraceutical packaging addresses industry challenges such as product stability, shelf life, and regulatory compliance by providing protective barriers, precise dosing mechanisms, and informative labelling. Advanced packaging technologies and materials help overcome formulation limitations and ensure product integrity throughout its lifecycle.

The future of nutraceutical packaging is likely to see continued innovation in sustainable materials, smart packaging technologies, and personalized solutions to meet evolving consumer preferences and regulatory requirements. Collaboration across the supply chain will drive the development of holistic packaging solutions that deliver safety, efficacy, and sustainability in the nutraceutical industry.

Nutraceutical packaging must comply with regulatory standards and guidelines governing food safety, labelling, and packaging materials. Regulations may vary by region and cover aspects such as ingredient listing, health claims, allergen declarations, and packaging material safety to ensure consumer protection and product transparency.

IPSOS, CBI, Industrial Polymers, Nutraceuticals, PMMI.