Carlsberg Group is a renowned global beverage brand and international brewer, operating in over 125 markets with a diverse portfolio of 180 brands. The company emphasizes innovation and sustainability, with fiber-based bottles now taking center stage in its sustainable packaging initiatives. Carlsberg’s legacy traces back to its founders, including researcher Emil Christian Hansen and Carl Jacobsen, son of J.C. Jacobsen, whose contributions continue to shape the brand’s heritage and industry influence.
Carlsberg is celebrating the Year of the Horse with a special limited-edition range of Lunar New Year packaging. The company designed this collection to honor and embrace the spirit of the year ahead. Carlsberg Asia unveiled distinctive cans, packs, and bottles tailored for a variety of consumers, whether enjoying a quiet moment at home, embarking on solo adventures, or sharing celebrations with friends and family.
The Year of the Horse speaks about bravery, good fortune, freedom, and energy. These symbols had to be creative enough to introduce them in a design form, and what’s better than packaging? Creative and symbolic packaging welcomes all loyal and new consumers to join this freedom, bravery, and energy.
The changes and transformation on the packaging have considered the shape of lucky clouds at the place of Carlsberg’s Hop Leaf, with the horse riding above the sky. With a full dark green BG with beautiful gold and red explanation of joy, wealth, and happiness. The new edition felt like New Year's wishes.
The design on the packaging was inspired by the old Gilding Lacquer Art Technique. This technique is popularly experienced among the essence of wealth of Asian societies, as seen in the luxury products. But to implement and merge with the AI for the final design, it generates a juxtaposition of historic and recent to finally create a fusion of advanced and old-time techniques. Carlsberg's smartness and efforts prove its fame.
For this limited edition, Carlsberg joined hands with SKAI ISYOURGOD to level up the volume with the rap for the Lunar New Year-inspired remix of its top ‘Blueprint Supreme’. Rap, Innovation, Volume, and TV commercialization became a festival for Carlsberg. The company’s entertaining packaging promotion is a highlight, calling for New Year jingles all the way. The Marketing Director of Carlsberg China, Crystal Li, shared its excitement regarding Chinese rapper, SKAI ISYOURGOD, and the joy and satisfaction of the remix.
12 March 2026
12 March 2026
12 March 2026
12 March 2026
