D’lecta Foods Private Limited, established in 1982, is renowned for its high-quality cream, bakery ingredients, butter, and cheese. Its products are enjoyed across numerous cities in India, serving both B2C and B2B markets. The company has established a strong presence in the Indian dairy industry, supported by its significant footprint in food service, e-commerce, and modern retail channels, reinforcing its reputation for quality and reliability.
D’lecta, in collaboration with Yellow, introduced a new packaging design for its cheese slices. The redesign represents the first step in a comprehensive visual identity system, aimed at unifying D’lecta’s diverse product portfolio and enhancing shelf presence in an increasingly competitive market.
From winning a place in Indian kitchens and capturing consumers’ hearts, D’lecta now brings the same delight to its packaging. The redesign offers the first glimpse of a comprehensive visual identity system, created to unify D’lecta’s diverse product portfolio and enhance shelf presence. This refreshed packaging strategy is designed to strengthen brand recognition and competitiveness, helping D’lecta stand out in an increasingly crowded market.
Like any other brand, the upgradation and creative attitude towards brand building mark the seriousness of the company’s appearance and role more than just performing the daily production act. Quality needs a face to describe its authenticity, an interaction to reach the new audience, and to keep the existing one engaged.
D’lecta consumers will definitely not lose interest, as this cohesive packaging architecture shows re-description, recall, and consistent efforts of the company and its creative team. Yellow presented a wholesome paragraph with a clear objective of building an effective packaging system to polish D’lecta’s brand appearance and voice.
The clean design base and optimized color palette wrapped the product, mentioning clear detailing of the design and product information visibility, making this responsible packaging even more fascinating. The sharp, cheesy controversy print is making headlines with its loud and delicious taste. The pack looks decent and classy without any overprint, congested print, or unnecessary exaggeration. Yellow tried to translate D’lecta’s specials onto the new packaging design.
Founder and Creative Director at Yellow, Shrey Doshi, said, “We were well aware of what D’lecta is looking for, as we understand what the company stands for. The main aim was to explain that on the pack, the powerful best recall, an elevated visibility, and highlight the specificity of each cheese range.”
17 February 2026
17 February 2026
17 February 2026
17 February 2026