Fedemco Launches Digital Passport to Boost Traceability in Wooden Packaging

Fedemco’s Digital Passport to Advance Wooden Packaging

Image Credits: fruitnet

Fedemco, a leading Spanish Federation of wooden packaging and its components, has discovered a robust tool to enhance traceability and help companies comply with new EU packaging rules. Its accessible through a QR code available on each box. The digital passport will enable consumers to quickly access key information on recyclability, food safety, sustainability, traceability, and certifications, such as those from organizations like Grow, Ecowoox, and other specific certifications, including PEFC and FSC. The company stated that these efforts, in addition to facilitating regulatory compliance, also offer benefits to both the end consumer and the company as a whole.

The CEOs Emilio Perez, said, “The digital passport pumps trust in the supply chain, providing consumers a relevant and accurate information. A QR code on wooden packaging provides consumers with visibility into its recyclability, origin, and sustainability, enabling them to make responsible and informed purchasing decisions. The digital passport is the federations first-ever consumer-centric initiative. It is engineered to support consumers choices with detailed knowledge about the products they want to buy. As soon as it comes out officially in the market, we expect to see an elevation in demand for wooden packaging.”

Following the completion of the key focus on building a multidisciplinary team, along with the technology partners who have established a digital platform, the project is now in its pilot phase. It has collectively received approval at the federations general assembly, whereas the digital passport is structured well with input from numerous companies in the area.

Perez added, “Companies feel regulations are challenges, also an opportunity for classification. Over 80% of vegetable and fruit packaging in Portugal and Spain consists of the Ecowoox certification and will be able to show it to the end consumer.”

Fedemco will provide training materials, a practical guide, and technical support accessible to the entire value chain. With this initiative, Fedemco has made changes to the products presentation in a trustworthy manner. The consumers sound knowledge of the products is essential both for the brand and its credibility. The QR code on each box represents a responsible approach that will facilitate development and response in safe and innovative packaging. Itll attract many new and existing companies to adopt this approach, prioritizing speaking quality over quantity in favor of its products and packaging, reflecting the best of the brands commitment. This shift in the packaging industry will promote responsible packaging.