HERMA Launches Online GreenGuide to Support Sustainable Label Choices

HERMA Introduces Online GreenGuide to Promote Sustainable Label Solutions

HERMA, a leading family-owned business headquartered in Filderstadt, Germany, known for its robust labeling machines and self-adhesive labels and materials, has launched a digital GreenGuide on sustainable self-adhesive labels. As observed, any packaging can adopt sustainability, with labels most frequently at the center stage of the process held accountable and responsible rather than generally popularized.

HERMAs new digital GreenGuide provides, in a single click, guidance on how labels can support sustainable packaging, and which types of self-adhesive materials offer an apt solution. Be it flexible, PET, fiber-related, aluminum, glass, or any other reusable containers, the GreenGuide available on the HERMA self-adhesive materials website provides a strong base for decision-making with a few easy inputs.

The head of B2B marketing at HERMA, Milos Kojic, said, “The count of sustainable self-adhesive materials is rapidly growing daily, and we are extending our portfolio with the increasing count. Still, various label users and printers are struggling to choose the accurate, sustainable label material that best fits the specific packaging for their single application.”

Kojic added, “The GreenGuide unveils the sustainable options available each day on the website. This shows that it can be considered in the practice period as well. The latest available and practical material mergers are displayed on the website. This is a bit of support by hinting or spreading awareness among label printers and users that excellent sustainable label material does exist but cant be merged with the adhesive needed for the surface of your specific packaging.”

GreenGuide usage starts with selecting one of the nine latest available preset packaging types, and later, the sustainability criteria as per your requirements. Lastly, select the material from predefined sets, such as optional label materials. The GreenGuide then creates a fully detailed list of possible mergers of label face adhesive, liner, and material.

Additionally, HERMAs next development step is to improve the GreenGuide with little extra guidance and information. For instance, it will provide details on the specific requirements of the new EU packaging regulation for a few packaging materials and types. The HERMA GreenGuide is available at no cost on the HERMA website, without any login, personal data, or registration hassle, at www.herma.com/material/products/greenguide.