The exceptional ice cream brand, Magnum Publications, planned an enhanced-flavor concept for its new product variety. Magnum accompanied Sunhouse to accomplish couture-coded packaging within each component of design. The packaging was built across The House of Magnum platform, including runway palettes, advanced ordering, and a level of creativity manufactured for new items, Magnum La Pêche and Magnum La Pistache. Cocoa hues serve as the base of the pattern, with green or orange accents to match the colour of the goods. On the back of the pack, a covered diagram details each taste and quality of the bars.
A background surface of broken chocolate showing fluffy ice cream matches flowing, layered materials as on the runway. The perception was planned to scale, transforming from packaging into a brand creation and experience.
Magnum La Pistache and Magnum La Pêche are rolling out in 3x90ml multipacks and 90ml single stick packs across all main wholesalers and grocers. The development will be helped by a multi-million-pound selling campaign leveraging audio, TV, OOH, and more throughout the summer months.
The variety is stimulated by swirling flavours in patisseries and “processed with couture-inspired factors for a luxury and visually disruptive development”. The ice creams show an exclusive ingredient-led shell, gelato core and Magnum’s cracking chocolate.
Younger generations, Gen Z in specific, gravitate towards richer sensory experiences, authentic components, and visually distinguishing foods that feel deliberate and crafted, and Signature answers that alteration. By applying the Signature behaviour to peach utilizing flavoured sugar models and intense cores, the firm requests to de-seasonalize utilization and attract a consumer profile that estimates freshness without surrendering the creaminess of dairy ice cream. This recommendation is major to portfolio divergence, permitting the brand to cover a wider and more vibrant flavour spectrum. The initial accessibility in single- and multipack setups, followed by miniature versions, confirms the variety captures all consumption instances, establishing ice cream as the new daily luxury.
“This is packaging that must work universally: on shelf, in hand, on camera and in the instant-second scroll. So, made options that hold up at each size, in each context and under each kind of superstore lighting,” expresses Sally Knapton, collaborator at Sunhouse. “It’s boldfaced where it needs to be. Detailed where it gains it. And transparent enough to let the goods do the talking.”
Magnum’s new packaging plans emphasizing recycled plastics, sustainable wrappers, and zero-waste production services are revolutionizing the FMCG and dairy sectors. By changing virgin plastics with expert circular plastics and mounting local distribution chains, Magnum is significantly mitigating ecological impacts while standardizing circular economy standards. By accepting ISCC-Plus certified recycled polypropylene for multi-pack wrappers and tubs, the brand protects hundreds of tons of virgin plastic from being generated yearly. Execution of advanced food-industry repackaging units shreds and divides ice-cream waste into liquid and dry streams, considerably decreasing landfill waste. Magnum's utilization of pyrolysis is setting a precedent for other food-facility giants.
The plastic packaging market is projected to reach USD 664.65 billion by 2035, growing from USD 451.11 billion in 2026, at a CAGR of 4.4% during the forecast period from 2026 to 2035.
This packaging is widely used in the food and beverage sector to prevent leakage of the products while transporting over longer distances. Majorly, polyethylene, polyethylene terephthalate, polystyrene, polyvinyl chloride, and bioplastics are the forms of plastics used to produce packaging. It helps in maintaining the temperature of the product and protects the quality. These are of different types, such as clamshells, rigid plastic packaging, flexible plastic packaging, and blister packs. The constant development of bioplastic materials has fuelled the growth of this packaging sector.
Magnum is a universally well-known premium ice cream brand established in 1989 in Denmark. It is notable for its thick and crackable Belgian chocolate shell and silky vanilla ice cream on a stick. It is owned by The Magnum Ice Cream Company, and it is sold in around 80 countries.
31 July 2026
30 July 2026
30 July 2026
30 July 2026