Prism eLogistics has offered a completely recyclable sleeving option for kefir brand Bio&Me, which is the first of its variety in the dairy group.
Bio&Me this year introduced its category-first collection of operational kefir drinks, proposing immunity security, natural energy, and protein and fibre advantages to users. To encourage the launch, the company required a packaging option as advanced as the products to balance visibility, product firmness, and sustainability.
Prism, chosen for its proficiency in shrink sleeving, could deliver an option which induces the limitations of dairy product packaging and increases the bar for sustainability in the category. Unlike conventional dairy packaging, the new Bio&Me scale utilises a transparent bottle shielded by completely recyclable EcoFloat shrink sleeving, marking the boxes for submission, on-shelf visibility, and sustainability.
EcoFloat sleeving, which is particularly planned to progress the sink/float partial procedure, can be recycled via recognized PP recycling flows, which makes the sleeve completely recyclable, involving 100% of the bottle and decoration can be recycled. Furthermore, the complete shrink sleeve offers the opacity needed by safety guidelines, avoiding the usage of conventional white coloured plastic, which is more challenging to recycle and consequently carries enhanced Extended Producer Responsibility (EPR) charges.
A further advantage of the sleeves is the substantial expansion in brandable space versus conventional labels. By selecting shrink sleeving over normal labelling, Bio&Me was able to generate a characteristic full bottle plan which looks evidently different from normal dairy packaging, and which provides the space to comprise all of the product details they required to communicate to customers.
Mark Isaacson, Chief Operating Officer at Bio&Me, expressed, “Our new operational kefir variety is shaking up dairy, and we wanted the revolutionary nature of the yields to be shown by the packaging. As a proud UK producer, we were pleased to collaborate with a home-grown British packaging professional in Prism, and their consultancy and counselling were important to developing 100% recyclable shrink sleeve resolution.
16 June 2026
16 June 2026
16 June 2026
16 June 2026