26 September 2025
An online platform providing a worldwide database of sustainable resources for utilization in cosmetics, personal care, and other sectors has been made free-to-admittance. The shift is focused on tackling plastic pollution, as well as artificial intelligence AI misrepresentation. PlasticFree offers a resource for designers, businesses, and brands to determine plastic substitutes and hosts thousands of authorized resources, as well as skillful analysis and case studies.
The platform is now free to utilize and will become unified with AI systems in order to “improve transparency, eradicating false data and greenwashing”, the company expressed in a statement.
“If we want Artificial Intelligence to shape a better forthcoming period, it must be fed reliable, science-backed, human-verified data,” expressed Sian Sutherland, Co-Founder at PlasticFree.
“In a universe where misrepresentation races ahead of truth, PlasticFree is constructing a foundation of data that people and machineries can trust, a compass for real modification in how we source and harvest nature and human-safe resources and generate new processes for how we make and consume the stuff we require.
First declared in 2023, PlasticFree partners with customer giants such as Reckitt and Unilever, and has assisted in bringing to market advancements in materials, including Shellworks Vivomer.
Vivomer is the world-first completely compostable beauty pipette, and is utilized by brands like luxury skin care brand Wildsmith, natural deodorant brand Wild, and haircare brand Hair by Sam McKnight. Made from naturally occurring microbes that are fermented, such as beer or cheese, Vivomer is then removed into granules that can be harvested into rigid or flexible containers, utilizing the same equipment used to harvest plastic packaging.
Microbes in soil consumption the material, with noticeable signs of decomposition in 12 weeks and full breakdown after around 52 weeks. The usage of ChatGPT and other generative AI technologies, along with the overview of AI Mode in Google search, is on the rise.
Though the data and synopses they return are not always precise. Commenting on the shift to make the platform subscription-free, Hugh Montgomery, Professor of Intensive Care Medicine at University College London, expressed: “PlasticFrees open admittance to authenticated data is vital for caring human health.
“By making data on safer, sustainable substitutes freely available, we can decrease reliance on damaging plastics and chemicals while hastening the invention required to alter the products we use every day.”
26 September 2025
26 September 2025
26 September 2025
26 September 2025