The promising body scrub brand Tree Hut has introduced a new brand identity, a presence that will spread the glow, spark, and fragrance across the cosmetics market and packaging line. The thoughtful new brand identity is commercialized as ‘Uncontain Yourself’. This is a call from the brand to all people to gather, have a great time, and earn their ‘everything shower’ body scrub.
Learning the brand's cultural relevance, intensified engagement with its valuable social community, and speedy growth, this impressive glow up will bring all the factors of growth, presence, and strategy close to the brand's purpose. Tree Hut’s innovation, expressiveness, and fragrance take us to the front row of business success.
The reintroduction of the brand’s ecosystem unveils a website, social presence, packaging, and exciting logo. This cherishes and celebrates self-expression as the relaunch has inaugurated on Christmas Day, which flashed on the screen at the Netflix Ad. This relaunch, robust packaging, and national ad premiere represent a whole new chapter for the brand that justifies the hard work of the whole team.
Chief Marketing Officer at Tree Hut, Luis Garcia, said, “Most of the population is aware of the iconic sugar scrub in the jar, but no one has learned that it's Tree Hut. Our flawless dedication has positioned the brand on top with the smart commercialization of the products on different platforms we put on.”
This rebranding initiative reflects Tree Hut’s ongoing mission to enhance its product offerings by expanding its range of fragrances and delivering an uplifting, sensory experience that allows individuals to enjoy self-care instantly. Through its thoughtfully designed textures and carefully curated scents, the brand aims to bring a moment of joy and indulgence to everyday routines. According to insights from Mintel, approximately 78% of women aged 18 to 24 actively participate in the “everything shower” experience, combining multiple self-care rituals in one session. Tree Hut’s refreshed identity is intended to cater to this audience, providing a fully personalized and immersive shower experience that makes self-care more enjoyable, interactive, and uniquely tailored to each consumer’s preferences.
This new launch of Tree Hut’s assets and new identity during the holiday week shows the dedication and responsible behavior of the brand to keep the social community first and introduce the best to customers, with blossoming self-care desire.
The Partner and VP Creative Director of Bakery, Kerrie Heckel, said, “We have stopped recognizing Tree Hut as a body care brand and begun to see it as an igniter and experience of the same desire and feelings people seek for self-care. The rebranding idea was to refresh and relive the same feeling again.”
23 January 2026
23 January 2026
23 January 2026
23 January 2026