House Wine Unveils Colorful Kodachrome Can Packaging for Inclusive, Health-Conscious Consumers

House Wine launches Kodachrome Can Packaging

Image Credits: House Wine

House Wine, a leading U.S.-based aluminum can wine brand, has introduced its vibrant new Kodachrome packaging, with a colorful redesign that aims to reflect the brand’s commitment towards quality, convenience, and inclusivity.

The company has been continually focusing on improving its transparency and inclusivity since its inception, through partnerships with the Human Rights Campaign (HRC) and the adoption of eco-friendly packaging.

House Wine is now expanding its transparency by enhancing the nutritional information about its products, which helps consumers track calories, carbohydrates, protein, and fats. The move comes after the rising health consciousness among consumers, which demands these products. The company believes that this will help in improving the taste and also align with consumer dietary requirements.

Alex Evans, the chief marketing officer, said, “Our vibrant new Kodachrome packaging is a reminder that enjoying great wine doesn’t have to be complicated or pretentious. “It’s about embracing the joy of sharing a glass or can with friends and family. This packaging reaffirms our commitment to transparency and inclusivity because we think wine should be for everyone, and that’s something to celebrate.”

The new look of the can also mirrors the mantra of House Wine, that their wine is fun, easy to enjoy and welcoming anywhere, anytime by anyone. The company has been standing as a top canned wine category without compromising in their taste. The new opening in 2025 introduces new 335ml canned products, Mimosa and Red Bubbles.

Founded in 2004, House Wine’s portfolio provides wine in bottles, cans and boxes, which makes it ideal for several occasions. The company was designed to provide maximum quality and value is an iconic, minimalist package. The company also became the first wine brand and product to bag the Wine Enthusiast’s Social Visionary of the Year Award.