Paris Packaging Week is set to bring together more than 100 industry experts, offering a comprehensive conference programme designed to support marketing, design, innovation, and product development teams as they respond to the evolving European packaging regulatory landscape.
The programme is structured to help professionals understand and adapt to the new European framework, with sessions that combine regulatory insight, design thinking, and real-world brand experience. A strong focus will be placed on how sustainability requirements are reshaping packaging creativity across both mass-market and luxury segments.
Spotlight on luxury packaging and regulatory change
One of the highlights of the conference will be the dedicated luxury packaging programme. A key panel discussion titled Luxury Packaging: Resolving the Tension between Creativity and Impact will be led by Fedrigoni in collaboration with Maison Chloé. The session will examine how luxury brands can preserve distinctive design, craftsmanship, and storytelling while meeting stricter environmental expectations.
Following this, Marco Scatto from the Italian Packaging Institute will deliver an in-depth presentation, The Essentials of the PPWR for Luxury Houses. His session will explore how the Packaging and Packaging Waste Regulation (PPWR) is expected to influence high-end packaging design, materials selection, and compliance strategies across Europe.
Rethinking reuse and consumer perception
Reuse and circularity will be another major theme at Paris Packaging Week. Antony Bouvier and Thomas Arnaudo, co-founders of 900.Care, will present a session titled Perceived Entropy: A New Framework for Designing Reusable Packaging. Their talk will introduce new ways of thinking about reuse systems and how packaging design can balance durability, aesthetics, and consumer acceptance.
Consumer perception will be further explored in a session led by Professor Gordy Pleyer of the University of Louvain, who is also the global coordinator of Mind Insights. His discussion, Traces of Reuse in Glass: What Consumers Really See, will focus on how visible signs of reuse influence consumer trust, quality perception, and purchasing decisions.
Keynotes and brand-led insights
The conference will also feature a keynote address from Vitalie Taittinger, Chief Executive Officer of Champagne Taittinger. The session is expected to offer insight into how heritage brands in the premium beverage sector are aligning tradition, innovation, and sustainability in their packaging strategies.
In addition, the Pentawards Festival will be integrated into the event programme, highlighting design excellence and impact. Rebecca McCowan of Coca-Cola will present Design with Impact: Designing Slowly and Sustainably, sharing perspectives on long-term, responsible design approaches within a global brand context. Tatiana Ryfer Emberger of Carrefour will also take the stage to present Innovative Branding Strategies, offering a strategic retail viewpoint on how packaging design supports differentiation and sustainability goals.
A platform for collaboration and future-focused design
With its diverse mix of regulatory analysis, design leadership, and brand case studies, Paris Packaging Week aims to equip attendees with practical insights to navigate change and drive innovation. By bringing together experts from across the packaging value chain, the event provides a platform for collaboration, learning, and forward-looking discussion at a time when packaging design is being reshaped by both regulation and consumer expectations.
26 January 2026
26 January 2026
23 January 2026
23 January 2026