Wrigley introduces MyExtra, its first custom-packaging experience for Extra sugar-free gum. Through www.MyExtraGum.com, consumers can design personalized packs by uploading photos and messages, making them perfect for celebrating weddings, birthdays, baby showers, vacations, and a variety of other special moments. Customers can visit their website and upload pictures and messages to celebrate and recollect a variety of occasions like birthdays, weddings, baby showers, and vacations, amongst countless others. "Not only is MyExtra a thrilling invention as Wrigley's first ever custom-packing provider, but it also permits us to support fans of Extra gum to celebrate and share significant moments in their lives, whether they are producing gifts, favors, or personal mementos," said Julie Goldman, managing director - Wrigley global upstream invention.
Consumers start the ordering process by selecting a specific theme and template and customizing the pack by putting a message and a photo of their choice. At the time of the ordering process, people can also select to share their finished patterns with other users in the gallery. The custom Slim Packs contain 15 sticks of Extra sugar-free gum and charge $4.99 each (amounts reduce with bulk orders).
The packs are accessible in three delicious flavors: Sweet Watermelon, Extra Peppermint, and Spearmint. It takes between 14 and 21 days to print and deliver relying on the shipping process selected, and all major credit cards are recognized. The Boomer Lollipop, accessible in Watermelon, Strawberry, and orange flavors, is supported by a powerful campaign centered on self-expression and uniqueness. Cricket star Jasprit Bumrah fronts the campaign, transporting his calm swag and confidence to the brand message on a stand against intimidation and a celebration of personal elegance. The associated TVC, set on a cricket pitch, reflects how a Boomer Lollipop fuels confidence and changes the script on bullying, with Bumrah describing in his trademark style.
Andrew Leakey, General Manager, Mars Wrigley Confectionery, India, told BusinessLine, “India is a high-precedence market for us at a worldwide level. We are not just emphasizing getting a higher market stake in India but also increasing the overall category. We believe India has a huge headroom for development as the per capita feeding levels in our groups are still very low.”
26 January 2026
26 January 2026
23 January 2026
23 January 2026