Traditional Packaging Materials Market Insights in 2025

Traditional Packaging Materials Market Insights 2024 Rigid Packaging Holds 55% Share as E-commerce Spurs Growth

From 2025 to 2034, the global traditional packaging materials market is set for a massive revenue upswing, with projections of growth reaching hundreds of millions of dollars. In 2024, Asia Pacific led the market with over 43% share, while the paper & paperboard, rigid packaging, food & beverages, and B2B segments dominated. From 2025 to 2034, North America, flexible packaging, and B2C channels are set to grow notably.

Last Updated: 29 July 2025 Category: Material Packaging Insight Code: 5727 Format: PDF / PPT / Excel

The traditional packaging materials market is accelerating, with forecasts predicting hundreds of millions in revenue growth between 2025 and 2034, powering sustainable infrastructure globally. The rising demand for affordable, durable, and sustainable packaging has influenced the demand for the traditional packaging materials market. The Asia Pacific region is dominating in this region due to the rising demand for packaged food products among consumers. Major packaging materials utilized in this market are metals, paper, cardboard, glass, and several others.

Key Insights

  • Asia Pacific dominated the global market by holding more than 43% of the market share in 2024.
  • North America is expected to grow at a notable CAGR from 2025 to 2034.
  • By material type, the paper & paperboard segment contributed the biggest market share of 28% in 2024.
  • By material type, the conventional plastics segment will be expanding at a significant CAGR between 2025 and 2034.
  • By packaging format, the rigid packaging segment contributed the biggest market share of 55% in 2024.
  • By packaging format, the flexible packaging segment is expected to expand at a significant CAGR between 2025 and 2034.
  • By end-use industry, the food & beverages segment held the major market share of 38% in 2024.
  • By end-use industry, the e-commerce & retail segment is projected to grow at a CAGR between 2025 and 2034.
  • By distribution channel, the B2B segment contributed the biggest market share of 72% in 2024.
  • By distribution channel, the B2C segment is expanding at a significant CAGR between 2025 and 2034.

Market Overview

The traditional packaging materials market refers to the market for long-established, non-synthetic, and typically non-degradable materials used for packaging across industries. These materials include paper, cardboard, glass, metals (like aluminum and steel), and conventional plastics (non-biodegradable, petroleum-based). Unlike sustainable or advanced materials, traditional packaging materials have been widely used due to their durability, versatility, and cost-effectiveness.

Key Metrics and Overview

Metric Details
Primary Drivers Demand for sustainable, durable, and customizable packaging
Leading Region Asia Pacific
Market Segmentation By Material Type, By Packaging Format, By End-use Industry, By Distribution Channel and By Region
Top Key Players International Paper, WestRock, Smurfit Kappa, Mondi Group, DS Smith, Amcor, Crown Holdings, Ball Corporation, Ardagh Group.

Rising Demand for Sustainable Packaging

Minimalist And Lightweight Patterns

  • The growing demand for minimalist and lightweight patterns has influenced the growth of this segment.

Enhanced Quality Packaging Demand

  • The huge demand for enhanced quality packaging has raised the utility of traditional packaging materials.

How Can AI Improve the Traditional Packaging Materials Market?

The incorporation of AI in the traditional packaging materials market plays an important role in revolutionizing the industry with advanced patterns and quality of the packages. It has improved operational efficacy, supply chain optimization, and sustainability of the packages. It is used for analysing the data about the replacement of materials and many other factors to enhance the scope of development. AI and machine learning remove manual mistakes in data labelling, product info, consumer details, and a lot in between. AI makes packaging resolutions with graphic and textual content that’s tailored for each purchaser.

Market Dynamics

Drivers

Rising Demand for Natural Materials

The rising demand for natural materials such as lotus leaves, shells of shellfish, tree leaves, ceramics, and several other resources boosts the traditional packaging materials market. Treated skin like leather has been utilized for many nations as a non-fragile ampule or bottle. Wine and water are often transported and stored in leather ampules (pig, camel, and kid goat hides). Flour and hardened sugar are also packaged in leather pouches and cases. Traditional packaging skill not only delivers the function of defensive and transportability but also offer safety and taste in the invention. The resources such as bamboo and leaves not only make a presence in traditional packaging materials look more usual, but also mark the smell and the flavor in products.

Challenges and Restraints

Increasing Ecological Concerns

The increasing ecological concern has hindered the demand for the traditional packaging materials market. The growing ecological issues due to packaging materials like single-use plastics and many others have limited the expansion of the market. Continuous fluctuation in the charges of the raw materials has also restricted the development of the market.

Opportunity

Rising E-Commerce Industry

The growing e-commerce sector has influenced the opportunities in the traditional packaging materials market. With the growth of the e-commerce industry, there is a huge demand for enhanced packaging that can provide high-end protection while transporting. Innovation in packaging materials has raised the demand for this sector to fulfill the changing requirements of consumers. The continuous investment in research and development of this sector by the major market players has raised numerous opportunities in this market. Enhancing demand for the introduction of new technologies has supported the growth of the market expansion.

Segmental Insights

Why Paper & Paper Board Segment Dominated the Market in 2024?

The paper & paperboard segment contributed a considerable share of the traditional packaging materials market in 2024 due to their flexibility, sustainability, and strength. These are extensively utilized for manufacturing folding cartons, corrugated boxes, and many other packages with a huge variety of shapes and sizes. The growing demand for customization of packages has majorly influenced the development of this segment. Such packages are utilized in industries like food & beverages, electronics, healthcare, and several others.

The conventional plastics segment is expected to grow at the fastest rate in the market during the forecast period of 2025 to 2034. These are widely accepted due to their durability, versatility, and cost-effectiveness. These materials are lightweight weight which has raised the demand for such packaging as it reduces transportation charges. Transparency in this segment has raised the reliability of consumers toward this market.

Why Rigid Packaging Segment Dominated the Market in 2024?

The rigid packaging segment is expected to have a considerable share of the traditional packaging materials market in 2024 due to the growing demand for enhanced protection and aesthetic packaging. The rising concern for packages with high quality that look aesthetically appealing has raised the demand for this segment. There is a huge demand for packaging that can preserve the integrity of food products has helped this segment to grow exponentially. It helped brands to generate an aesthetic look and attract huge consumers towards this industry.

The flexible packaging segment is expected to grow at the fastest rate in the market during the forecast period of 2025 to 2034. This segment is progressively developing due to enhanced product protection, lightweight and space-saving, and cost-effective packaging demand by consumers. Huge customization options in this sector have evolved the market by fulfilling consumers’ demand.

Why the Food & Beverages Segment Dominated the Market in 2024?

The food & beverages segment is expected to have a considerable share of the traditional packaging materials market in 2024 due to its capacity for storage and handling. There is a continuous demand for sustainable packaging options, which has raised the demand for this market in the food & beverages sector. The important service of traditional packaging materials is their capacity to acceptance to the outlines of the good. This type of packaging protects against external pollutants and upholds the sanitation and security of the food products. Traditional packaging helps to store food products for a longer period.

The e-commerce & retail segment is expected to grow at the fastest rate in the market during the forecast period of 2025 to 2034. There is a huge demand for personalization in the packaging of products in this sector to attract a huge number of consumers. The capacity to hold a large volume of products has influenced the demand for such packaging in this industry. Innovation in traditional packaging materials has influenced the demand for this market in the e-commerce and retail segments.

Why B2B Segment Dominated the Market in 2024?

The B2B segment is expected to have a considerable share of the traditional packaging materials market in 2024 due to its capacity to prevent products from spoilage and damage. This helps sellers to connect directly with manufacturing companies, which raises innovation and consumer satisfaction. This segment is useful in connecting brands with consumers directly and enhancing the demand for superior quality packaging. The requirement for bulk packaging in this segment has raised the production process of the market. This segment is concentrated on the functionality of the packaging, which has also contributed significantly to the development of the market.

The B2C segment is expected to grow at the fastest rate in the market during the forecast period of 2025 to 2034. This segment is growing significantly to provide an enhanced experience to the consumers. Informative and convenient packaging are the major factors behind the growth of the market. Businesses are looking for a sustainable substitute that enhances the demand for the packaging type.

Regional Insights

Traditional Packaging Materials Market Share 2024 (%)

Rising Demand for Packaged Food Products in the Asia Pacific Promotes Dominance

The Asia Pacific region held the largest share of the traditional packaging materials market in 2024, due to the rising demand for packaged food, consumer convenience, and hygiene packaging. The changing lifestyle of people in countries like India, Japan, China, South Korea, Thailand, and many other countries has influenced the demand for this type of packaging in the food & beverages sector. Presence of major market players such as Shanghai Yifu Packaging, Jiangsu Hongda Packaging Materials Co., Ltd, Anhui ZJ Plastic Industry Co., Ltd, and many others is investing profoundly in research and development activities. Such investment led to innovation in this market and raised the demand of the consumers.

North America’s Rising Agricultural Packaging Supports Growth

The North America region is estimated to grow at the fastest rate in the traditional packaging materials market during the forecast period. The rising agricultural packaging demand has influenced the growth of the market. The rising demand for storage of fruits and vegetables has influence the demand for production of high-quality packages. The growing inclination towards durable and sustainable packaging has influenced the demand for this market.

Top Companies in the Traditional Packaging Materials Market

Traditional Packaging Materials Market Top Key Players

Latest Announcements by Industry Leaders

  • In January 2025, Alessandra Zanetti, Sales & Business Development Manager at Rottneros Packaging AB, expressed, "We are committed to reducing food waste by producing trays with advanced barrier properties that optimise shelf life. Sustainability is at the core of our mission, which is why our trays are primarily made from fibre sourced from sustainably managed forests. To further our commitment to the planet, we design our trays with minimal plastic content, ensuring they are recyclable at paper curbside collections with non-wood content below 10%." (Source: WhatTheyThink)

New Advancements in the Market

  • In January 2025, Rottneros Packaging AB, a leader in thermoformed moulded pulp packaging, is excited to announce the launch of its NATURE™ range of sustainable food packaging trays at Packaging Innovations & Empack 2025. (Source: WhatTheyThink)
  • In January 2025, Fresh-Lock® and TIPA Help True. ApS Launch Compostable Date Packaging. (Source: Packaging Strategies)

Traditional Packaging Materials Market Segments

By Material Type

  • Paper & Paperboard
    • Kraft Paper
    • Carton Board
    • Corrugated Board
    • Boxboard
  • Glass
    • Borosilicate Glass
    • Soda-lime Glass
    • Treated/Coated Glass
  • Metal
    • Aluminum
    • Tinplate
    • Steel
  • Conventional Plastics
    • Polyethylene (PE)
      • LDPE
      • HDPE
    • Polypropylene (PP)
    • Polyethylene Terephthalate (PET)
    • Polyvinyl Chloride (PVC)
    • Polystyrene (PS)

By Packaging Format

  • Rigid Packaging
    • Bottles
    • Cans
    • Boxes
    • Jars
    • Trays
  • Flexible Packaging
    • Pouches
    • Wraps
    • Films
    • Sachets
    • Bags

By End-use Industry

  • Food & Beverages
    • Dairy
    • Bakery & Confectionery
    • Ready-to-eat Meals
    • Soft Drinks
    • Alcoholic Beverages
  • Consumer Goods
    • Personal Care
    • Household Products
  • Healthcare & Pharmaceuticals
    • OTC Drugs
    • Prescription Drugs
    • Medical Devices
  • Industrial & Chemical
    • Agrochemicals
    • Paints & Coatings
  • E-commerce & Retail
    • Tobacco
    • Pet Food & Animal Feed

By Distribution Channel 

  • B2B (Bulk Industrial Buyers)
  • B2C (Retail Shelf-Ready Packaging

By Region

  • North America
  • Europe
  • Asia Pacific
  • Latin America
  • Middle East & Africa
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  • Insight Code: 5727
  • No. of Pages: 150
  • Format: PDF/PPT/Excel
  • Last Updated: 29 July 2025
  • Report Covered: [Revenue + Volume]
  • Historical Year: 2021-2023
  • Base Year: 2024
  • Estimated Years: 2025-2034

Meet the Team

Yogesh Kulkarni is an experienced Research Analyst specializing in the packaging sector, with a strong foundation in statistical analysis and market intelligence. He currently contributes his expertise to Towards Packaging.

Learn more about Yogesh Kulkarni

Aditi Shivarkar, with 14+ years in packaging market research, specializes in food, beverage, and eco-friendly packaging. She ensures accurate, actionable insights, driving Towards Packaging 's excellence in industry trends and sustainability.

Learn more about Aditi Shivarkar

Related Insights

FAQ's

The market is driven by rising demand for affordable, durable, and sustainable packaging, particularly in sectors like food & beverages and e-commerce. The shift toward natural and recyclable materials, such as paperboard and glass, and increased demand from emerging economies in Asia Pacific are fueling consistent market expansion.

Asia Pacific holds the largest market share, driven by a surge in packaged food demand and urbanization. North America, meanwhile, is expected to witness rapid growth due to the rise in agricultural and industrial packaging. Both regions offer strong investment prospects, especially in rigid and recyclable materials.

AI is streamlining supply chain operations, enhancing material efficiency, and driving customized packaging through predictive analytics and design automation. It enables brands to minimize waste, optimize logistics, and tailor packaging to consumer behavior key advantages for maintaining competitive edge.

Major trends include the shift to sustainable and recyclable materials, rising preference for minimalist and lightweight designs, and innovations in rigid and flexible packaging. There\'s also an uptick in smart packaging technologies powered by AI to improve traceability and performance.

E-commerce growth has significantly increased demand for durable, protective, and personalized packaging. This sector’s need for reliable last-mile delivery solutions is pushing innovation in both material strength and eco-friendliness of traditional packaging formats.

Governments are increasingly enforcing restrictions on non-recyclable plastics and promoting eco-friendly material use. Compliance with packaging waste directives and circular economy goals is shaping strategic investments in renewable and recyclable materials.

Leading companies include International Paper, WestRock, Smurfit Kappa, Mondi Group, DS Smith, and Amcor. These players are investing heavily in R&D and sustainable innovations, often partnering with retailers and tech firms to improve material efficiency and recyclability.

The market is poised for sustained growth through 2034, driven by eco-conscious consumer behavior, digital transformation in packaging logistics, and increased use in e-commerce, agriculture, and healthcare. Innovation and sustainability will be the linchpins of long-term competitiveness.