The challenge for Burgopak’s design team was to create packaging that made a bold statement and stood out in the market. The brief called for a premium, tactile experience that evoked the feeling of unwrapping a gift. Sasha Fowler, Creative Director at Emerge, led the creative direction and concept development behind the pack, shaping its unique look and experiential impact.
She stated, “From the get-go, we wanted the bank card’s packaging to be an extension of Emerge’s brand. The aim was to raise what’s typically a routine experience into something value-remembering, a plan that would surprise, delight, and embody the brand’s forward-thinking personality.”
Visually, it required to communicate invention sleek with striking colors accented by holographic foil. The "feel" was equally important - we wanted the pack to be of high quality, with a satisfyingly solid way of opening. We plan everything, from our app to our physical touchpoints to feel measured, premium, and unmistakably Emerge.
We’re pleased with the final packaging and are looking forward to the response from our consumers.”
Tess Barone, GM Sales & Marketing at Placard:
“Appear wanted a pack that not only endangered the card throughout transit, but also converted what would be an everyday experience into something more exciting. The dual-slide mechanism makes the disclosure interactive and fun.”
“The engineering of a pack like this, with a belt-ambitious opening mechanism, needs tolerances of less than half a millimeter to confirm that the opening and closing action is smooth. This is what Burgopak specializes in and why we collaborate with them they precision production their packs so that the opening mechanism works effortlessly, every time.”
Trevor Buchanan, Co-Founder, Burgopak Asia Pacific, expressed:
“It’s always great to work with a bold, young brand that wants to do things another way. Emerge’s packaging was planned to solve the problem of "unboxing apathy." Traditional credit card mailers can be boring, often a card glued to a Z-folded letter, in a plain envelope. This packaging is the opposite; it supports Emerge make a great impact in that first moment when the consumers fulfill the brand physically.”
23 January 2026
23 January 2026
23 January 2026
23 January 2026